Overview
Senior Manager, Performance Marketing Jobs in Johannesburg, Gauteng, South Africa at Standard Bank Group
Title: Senior Manager, Performance Marketing
Company: Standard Bank Group
Location: Johannesburg, Gauteng, South Africa
Company Description
Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.
Job Description
To develop, shape and lead the Performance Marketing strategy for the Business unit by working closely with the relevant Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting, tracking and optimisation to ensure campaigns are cost-effective and results driven. To shape the Digital Media Management strategy, to ensure that paid media ads are placed on the right platforms, at the right times, in front of the right audiences to maximise ROI for the BU.
Qualifications
Type of Qualification: First Degree or related
Field of Study: Marketing
Experience Required
Digital Marketing
Brand & Marketing
8-10 years
Deep understanding of performance marketing channels, including search engine marketing (SEM), social media advertising, affiliate marketing, and programmatic advertising.
8-10 years
Experience in developing and implementing comprehensive digital marketing strategies that align with overall business goals
8-10 years
Experience in planning, buying, and optimising digital media across multiple channels, ensuring they work together cohesively as part of an integrated marketing strategy
8-10 years
Expertise in A/B testing, conversion rate optimization (CRO), and the use of advanced targeting and segmentation strategies to enhance campaign performance
8-10 years
Proven ability to manage large, complex budgets effectively, ensuring that marketing spend is optimised for maximum ROI across various digital channels
8-10 years
Proven experience in leading and developing teams, including performance marketers and media specialist. Ability to foster a collaborative, high-performing team culture
Additional Information
Behavioural Competencies:
Articulating Information
Conveying Self-Confidence
Developing Strategies
Directing People
Embracing Change
Empowering Individuals
Exploring Possibilities
Generating Ideas
Interacting with People
Interpreting Data
Making Decisions
Seizing Opportunities
Technical Competencies:
Analysing and Interpreting Information
Client Journeys and Personas
Client Value Propositions
Data Driven Digital Marketing
Developing an Effective Media Mix
Digital Analytics and Reporting
Digital Media and Advertising
Leadership to Stakeholder Engagement
Measuring Marketing and Communication
