Overview
Paid Media Marketing Manager Jobs in Cape Town, South Africa at Progressive Edge
Paid Media Marketing Manager
Claremont, Cape Town
A well-known SaaS business that supports thousands of businesses in hospitality across South Africa withinnovativebooking and operational solutions is looking to hire a skilled Campaign Manager into a sales position. This is a dual role, requiring both Campaign Management and Sales and Relationship management skills. The company providescutting-edge tools, including marketing and advertising services, to help their clients grow and streamline their operations.
Your position will be a revenue-generating position that connects these services to their large existing client base and also to external clients who would benefit from their offerings.
Key Responsibilities:
Plan and execute paid media strategiesacross social media, email, and digital ads to increase brand visibility and drive conversions.
Sell advertising opportunitiesto clients and aligned brands, including placements in newsletters, social media, blog posts, and other digital platforms.
Collaborate with clientsto understand their marketing goals, provide updates, and ensure satisfaction with promotional services.
Coordinate with the design teamto communicate campaign needs and ensure timely approval of creative materials.
Strategise and implement email marketing campaigns, including managing mailing lists, content sponsor ships, HTML updates, and ensuring high engagement rates.
Identify and leverage monetisation opportunitiesacross blogs, newsletters, social media, websites, and apps through sponsor ships and advertisements.
Work with internal teams to create engaging content, optimise performance, and schedule campaigns for maximum reach and impact.
Monitor and report on campaign performance, offering insights and recommendations forcontinuous improvement.
Exploreinnovativeapproachesto marketing, including discovering new sponsor ships and monetisation strategies.
Requirements:
Bachelor’s degree in Marketing, Business Management, Journalism, or related field
5+ years in marketing campaign management (including paid media)
Proven track recordin ad sales and securing sponsor ships
Strong client management, sales, andcommunication skills
Expertise in email marketing, content creation, and digital advertising
Proficiency in analysing marketing data and reporting
Creative mindset forinnovationand monetisation opportunities
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Title: Paid Media Marketing Manager
Company: Progressive Edge
Location: Cape Town, South Africa
Category: Marketing / Advertising / PR
