Overview
Digital Marketing Manager Jobs in City of Cape Town, Western Cape, South Africa at BIKALOT
Title: Digital Marketing Manager
Company: BIKALOT
Location: City of Cape Town, Western Cape, South Africa
We’re hiring: Digital Marketing Manager
BIKALOT | Westlake, Cape Town
Working primarily across ASS MAGIC & Cadence Nutrition
We’re looking for a Digital Marketing Manager to take ownership of our digital marketing function, working primarily across ASS MAGIC, performance skincare for athletes and Cadence Nutrition, scientifically formulated endurance nutrition.
We’re a small, entrepreneurial team, so we’re looking for someone who can help shape our marketing strategy and is equally happy getting stuck into making it happen. While we’re based in Cape Town, our brands and marketing reach beyond South Africa, with ASS MAGIC continuing to grow across the UK and Europe.
You’ll work across content and social, e-commerce, SEO, email/CRM, ambassadors and influencers, alongside external specialists across Meta and Google Ads.
In short, we’re looking for someone who’s part strategist, part creator and part doer.
What you’ll get stuck into
→ Help develop and execute our digital marketing strategy
→ Create content and manage our social channels, from copy and Canva graphics to everyday photo and video
→ Grow our D2C channels through Shopify, website optimisation, SEO, email and CRM
→ Manage and grow our network of athletes, ambassadors and influencers in South Africa and Europe
→ Work with our Meta and Google Ads specialists on campaigns, creative and performance
→ Track results, spot opportunities and continually test what we could do better
→ Help maintain a strong and consistent look, feel and voice across our brands
You’ll have access to professional photography for larger shoots and campaigns but should be comfortable creating everyday content yourself.
Like most roles in a small business, the boundaries aren’t rigid. We’re looking for someone happy to help where needed while taking clear ownership of our digital marketing function. This will occasionally include supporting events and activations, including some weekends.
Who we’re looking for
This is a junior-to-mid-level role, and we’re not fixated on a particular qualification or number of years’ experience. Relevant experience will help, but we’re equally interested in someone with the aptitude, initiative and ambition to grow into the role.
You should be digitally savvy, creative, curious and proactive, as well as a strong writer and communicator. Familiarity with Canva, Shopify and Meta, together with an understanding of e-commerce, SEO, email marketing and digital analytics, would be valuable.
Experience with design tools such as Adobe Creative Suite would be a big plus. You should also be using AI tools in some form and curious about how they can help you work smarter.
You should participate in endurance sport yourself. You don’t need to be winning races, but being part of the community and understanding the customers we’re speaking to is important to us.
A valid driver’s licence is required and access to a vehicle.
How we work
Our business operates within the EOS framework(Traction), with clear priorities, measurable goals and individual accountability. You don’t need previous Traction experience, but you should be comfortable taking ownership and working towards clear goals.
The role reports directly to the Managing Director and is primarily office-based in Westlake, Cape Town.
If you’re the kind of person who thinks “I’ve got an idea. Here’s why I think it could work and here’s how we can test it”, we’d like to hear from you.
Application Closing Date: 26/08/2026