Overview
Director Brand Communications – EM South Jobs in Cape Town, Western Cape, South Africa at adidas
Title: Director Brand Communications – EM South
Company: adidas
Location: Cape Town, Western Cape, South Africa
Purpose & Overall Relevance for the Organization
Steer the execution of the Global and EM Brand Communications strategy, ensuring powerful and consistent deployment throughout EM South with the ambition to fuel brand heat and drive market share.
Implement and execute all brand communication touch points along the defined brand calendar, including Sport & Style Brand Activations, PR, Media Buying and Planning.
Drive a focus on maximizing marketing efforts to other key African markets (Nigeria, Kenya).
Key Responsibilities
Lead all aspects of Brand Communications for the adidas brand in EM South including key campaigns and launches; calendars and processes; external agency partner management; events and initiatives; media buying and PR.
Sharpen the Brand’s positioning/ perception, while maximizing its connection to athletes, consumers and other sport and culture stakeholders in the Market
Work closely with all Marketing functions, Sales and Channel leads to analyse business performance and seize business opportunities across EM South to meet and/or exceed KPIs and financial targets
Align with Senior Brand Director on the strategy across all categories and develop a relevant Brand Communications approach that drives brand priority product ranges, franchises and concepts locally
Effectively manage the assigned Marketing Expenditure (MaEx) Budget, optimizing ROI.
Own the seasonal calendar and MaEx allocation there of
Provide a clear vision and direction to internal and external stakeholders (including agencies and partners) with relevant objectives and KPIs.
Lead local relationship with EssenceMediacom to deliver on required KPIs
Establish a high performance culture and drive employee engagement, leading by example.
Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement.
KPI’s
Brand Net Sales and Margin
Market Share of brand
Market Share of search for adidas brand
Full Price Sell Through
Brand Sentiment
Media and PR performance KPI’s
Deployment of Marketing working budget
ROI of all marketing spend
Key Relationships
Senior Director Marketing EM South
Functional leads within Marketing team-EM South
Director Brand Activation – EM Hub
BU Leads- EM Hub
Director Legal- EM South
Sales and Retail Channels- EM South
External Agencies
Knowledge, Skills And Abilities
Significant knowledge & experience activating the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods / lifestyle industry)
Deep understanding of the local sport environment (including events & partners) and lifestyle market (including local culture and partners)
Experience setting brand communication strategies to deliver growth in local market
Strong project-management skills
Proven ability to lead large-scale projects
Experience leading a dynamic team of individuals
Ability to manage both internal and external parties (athletes, partners, agencies)
Marketing budget management (MaEX)
Advanced user of MS Office suite of products
Experience in both market and above market organization preferred
Requisite Education And Experience / Minimum Qualifications
University degree in Marketing and/or a minimum of 8-10 years equivalent professional experience in Brand Communications & Sport’s Marketing
Fluent in English
Passion for sport, culture and the adidas brand
Proven ability to lead teams and processes
Highly organized and proven track record to build and implement strategy
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
