Overview
Digital & Marketing Manager Jobs in Durban, South Africa at Ledaine Trading (Pty) Ltd
We are seeking a skilled andresults-drivenDigital & Marketing Manager to lead and execute marketing strategies with a strong focus on both traditional and digital channels. The ideal candidate will be responsible for overseeing brand marketing, SEO, customer insights, digital strategy, and creative content, while also collaborating closely with agencies and internal teams to drive growth, engagement, and overall business success.
Key Responsibilities:
Market & Customer Research:Conduct market and consumer research to gather insights that inform marketing objectives, strategies, and business goals. Analyze customer behavior, preferences, and trends to drive effective marketing initiatives.
Brand Marketing Strategy:Design and lead the execution of brand marketing objectives, strategies, and plans aimed at achieving business goals. Ensure brand consistency across all marketing touchpoints.
Communication Initiatives:Oversee and manage allcommunicationinitiatives, including Above the Line (ATL) channels such as TV, radio, print, advertorials, and reference press. Lead Public Relations, digital content, and social media strategies, collaborating with relevant agencies and consultants for both internal and external communications.
Digital & Social Media Strategy:Execute digital strategies to drive brand engagement, strengthen customer relationships, and boostbrand awarenessusing social media platforms, emerging technologies, and partnerships with influencers. Ensure a seamless integration of digital tactics across campaigns.
Budget Management:Plan, direct, and manage all marketing advertising and promotions investments (A&P budget). Work with suppliers and negotiate effectively to optimize these funds and achieve the best outcomes for marketing campaigns.
Category Management & Trade Marketing:Partner with the Operations and Buying teams to oversee category management and trade marketing initiatives for Key Accounts. Ensure alignment of marketing efforts with product categories and sales goals.
Cross-functionalCollaboration:Support and overseecross-functional teamsrelated to new product development, management training, staff conferences, internal PR (company newsletters), store development, in-store POS, pre-retailing, and product packaging. Ensure seamless coordination across departments to meet overall business objectives.
Stakeholder Coordination:Work closely with key internal stakeholders, including operations, merchandise, and other divisions, to ensure all marketing initiatives align with broader business strategies and drive synergy across the organization.
Qualifications and Skills:
Education:3-year Bachelor’s degree from a public highereducationinstitution.
Experience:5+ years of experience in marketing, with a solid understanding of both digital and traditional marketing, including brand strategy, SEO, and campaign execution.
Proven Success:A demonstrated track record of success in driving marketing initiatives that boostbrand awareness,customer engagement, and sales.
Digital Expertise:Strong knowledge of SEO, SEM, Google Analytics, social media marketing, and digital advertising platforms.
Project &Budget Management:Excellentproject managementand budgeting skills with the ability to manage multiple initiatives and priorities while staying within budget.
Creative &Analytical Skills:Ability to merge creative thinking with data-driven insights to optimize marketing campaigns and strategies.
Agency & Supplier Management:Experience managing external agenc…
Title: Digital & Marketing Manager
Company: Ledaine Trading (Pty) Ltd
Location: Durban, South Africa
Category: Marketing / Advertising / PR, Management
