Overview
Social Media Specialist – Sandton Jobs in Sandton at Metropolitan Life
Introduction
Metropolitan is one of the oldest financial services brands in South Africa. With a 125-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa’s people through affordable financial solutions that create financial growth and security. Metropolitan operates in South Africa, but the brand is also present in 7 African countries including, Namibia, Botswana, Kenya, Ghana and Lesotho. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance. www.metropolitan.co.za
Disclaimer
As an applicant, please verify the legitimacy of this job advert on our company career page.
Role Purpose
Responsible for management of social media executions that align with the brand’s digital strategy. The role involves content creation, community engagement, and tracking to drive brand awareness, audience growth, and engagement. The ideal candidate is digitally savvy, proficient in the leading platforms and online management software, culturally attuned, and able to create compelling, platform-specific content that resonates with target audiences.
Requirements
Matric/Grade 12
Diploma/Degree in Communications
3 – 5 years’ experience in Communications or Social Media management (agency or client side), accomplished written and content creation
Portfolio or examples of past work showcasing social media expertise
Duties & Responsibilities
Internal Processes
Implement approved social media communications.
Develop, schedule, and publish high-quality content across various social media platforms to drive awareness of the brand and engagement with the relevant audience.
Collaborate with internal and external stakeholders to ensure the effective implementation of social media efforts.
Adaptive content creation for different platforms while maintaining brand tone and messaging consistency.
Track, analyse and measure results of all social media activities for return on investment purposes.
Coordinate and administer editorial calendars.
Keep abreast with trends on social media, platform updates and tactical content opportunities.
Collaborate with internal stakeholders and agency partners to deliver within budget, SLA and agreed timelines.
Client
Serve as subject matter expert in supporting the rollout of social media campaigns, ensuring alignment with brand and business objectives.
Use analytics tools (Meta Business Suite, Google Analytics, Meltwater, etc.) to measure content effectiveness.
Track competitor activity and industry benchmarks to inform content strategy.
Deliver on service level agreements made with clients and internal and external stakeholders in order to ensure that expectations are managed.
Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.
People
Develop and maintain productive and collaborative working relationships with peers and stakeholders.
Positively influence and participate in change initiatives.
Continuously develop own expertise in terms of professional, industry and legislation knowledge.
Contribute to continuous innovation through the development, sharing and implementation of new ideas.
Take ownership for driving career development.
Competencies
Business Acumen
Client/ Stakeholder Commitment
Drive for Results
Leads Change and Innovation
Collaboration
Self-Awareness and Insight
Diversity and Inclusiveness
Title: Social Media Specialist – Sandton
Company: Metropolitan Life
Location: Sandton
