Overview
Social Media Director Jobs in South Africa at Recruiter4You
Title: Social Media Director
Company: Recruiter4You
Location: South Africa
Recruiter4You is working with a fast-growing iGaming company that is entering a period of hyper-growth and looking for a high-calibre Social Media Director to build and lead its social media engine.
This is not a mid-level Social Media Manager role. The company is looking for a proven player-coach who has already managed and scaled high-volume, multi-platform social channels within iGaming, covering both casino and sportsbook.
The Role
You will take ownership of the social media operation, remaining hands-on while building the systems, processes and team required to scale.
- Own and execute the social media strategy across TikTok, Instagram, X, YouTube, Facebook and other relevant platforms.
- Manage high-volume content operations end-to-end: production → QA → scheduling → publishing → reporting.
- Continue executing day-to-day while building and leading the wider social media team.
- Drive live and matchday coverage around major sporting events, including nights and weekends, alongside always-on casino content.
- Build and manage influencer, creator and KOL programmes focused on commercial results, not simply reach or gifting.
- Use AI, automation, scheduling and analytics tools to improve the speed and effectiveness of the operation.
- Work closely with Marketing, Partnerships, Performance, Product, Compliance and other teams.
- Build engaged communities while turning social traffic into measurable business results.
- Track performance through tagged visits, registrations and FTDs, rather than simply follower numbers.
- Stay ahead of social, sports, casino and iGaming trends and continuously identify opportunities for growth.
What We’re Looking For
iGaming experience is non-negotiable.
We need someone who has already demonstrated the ability to operate at scale across multiple high-volume channels, ideally covering TikTok, Instagram, X, YouTube and Facebook.
You should be able to demonstrate:
- Proven experience scaling large, multi-platform iGaming social channels.
- Strong experience across both casino and sportsbook.
- A track record of running creator/influencer programmes with measurable commercial outcomes.
- Hands-on experience with AI, automation, scheduling and analytics tools.
- The ability to build processes, systems and teams rapidly.
- A genuinely hands-on approach — this is a player-coach role, not a purely strategic/directorial position.
- A strong commercial mindset and willingness to be measured against registrations, tagged traffic and FTDs.
Location: Johannesburg strongly preferred. Remote can be considered for an exceptional candidate with an outstanding track record and the ability to cover live sports windows.