Overview
Social and Content Editor Jobs in Cape Town, South Africa at KingMakers
We are seeking a Social Media Specialist to drive our social media presence and engagement through compelling, betting-related content. This role is perfect for a creative and results-driven individual with 3–4 years of specialist experience in social media management, particularly within an interest in sports, gaming, or betting industries. You will be responsible for crafting engaging content, growing our online communities, and executing data-driven social media campaigns that resonate with sports betting audiences.
Key Responsibilities
Develop and execute a dynamic social media content strategy in alignment with the Super Sport Bet  brand and marketing goals.
Create and curate high-quality, betting-related content, including posts, graphics, short-form videos, and live updates across platforms like Facebook, Twitter, Instagram, Tik Tok, and You Tube.
Engage with the online sports betting community, responding to comments, messages, and trends in real time to enhance brand interaction.
Monitor and analyze social media performance using analytics tools to optimize content strategy and improve key metrics such as engagement, reach, and conversion.
Stay ahead of social media trends, sports events, and betting industry developments to ensure timely and relevant content.
Collaborate with the design and content teams to create visually compelling and high-impact social media campaigns.
Work closely with the brand, marketing, and performance teams to align social media efforts with broader business objectives.
Manage and execute paid social media campaigns to drive engagement and acquisition.
Identify and collaborate with influencers, sports personalities, and brand ambassadors to amplify Super Sport Bet ’s presence.
Requirements
3–4 years of experience as a social media specialist or similar role, ideally within sports, gaming, or betting industries.
Deep understanding of sports betting culture, terminology, and audience behavior.
Strong creative skills with experience in crafting compelling, sports-related social media content.
Hands-on experience with social media platforms, scheduling tools, and analytics (e.g., Meta Business Suite, Canva, Cap Cut, Twitter Analytics, Tik Tok Creator Studio, Hootsuite, or Sprout Social).
Proficiency in creating and editing short-form videos for platforms like Tik Tok, Instagram Reels, and You Tube Shorts.
Ability to analyze social media data and translate insights into action.
Knowledge of social media advertising, including campaign setup, audience targeting, and performance tracking.
Strong copywriting and communication skills.
Ability to work in a fast-paced environment and react quickly to trending topics in sports and betting.
Passion for sports and a keen interest in live sporting events.
Title: Social and Content Editor
Company: KingMakers
Location: Cape Town, South Africa
Category: Marketing / Advertising / PR (Social Media Marketing, Marketing Communications, Digital Marketing, Event Manager / Planner), Creative Arts/Media (Digital Marketing)
