Overview
Senior Product Manager; iGaming Jobs in Johannesburg, South Africa at Initiate
Position: Senior Product Manager (iGaming)
Build products that shape how customers play
A leading operator in the South African iGaming and sports betting market is looking for a commercially minded, delivery-focused Senior Product Manager to take ownership of key digital product areas across sports book and gaming.
This is not a role for someone who wants to manage presentations from a safe distance. You will be close to the product, the customer journey, the data, and the delivery teams—turning business opportunities into well-defined, measurable product improvements.
You will partner with internal stakeholders and external technology providers to keep priorities sharp, releases moving, and customer experiences continuously improving.
What you will be responsible for Own product direction and delivery
- Take end-to-end ownership of assigned sports book and/or gaming product areas.
- Manage, refine, and prioritise the product backlog in line with customer needs, commercial objectives, regulatory requirements, and delivery capacity.
- Convert business problems, operational feedback, and customer insights into concise product requirements, user stories, and acceptance criteria.
- Maintain clear product artefacts, including specifications, roadmap inputs, release notes, decision records, and change documentation.
- Identify product gaps and opportunities, helping define the route from the current experience to the desired future state.
Drive execution across teams and partners
- Serve as a key day-to-day contact for platform, content, data, and technology vendors.
- Coordinate product work across internal teams and third-party partners, actively managing dependencies, risks, and delivery blockers.
- Support release planning, UAT, defect prioritisation, and sign-off processes to ensure changes are fit for purpose before reaching customers.
- Keep stakeholders informed of delivery progress, changes in priority, and any material risks requiring action.
Strengthen sports book and gaming experiences
- Apply practical knowledge of sports book, casino, or wider iGaming product mechanics to product decisions.
- Contribute to requirements involving sports data, event feeds, trading workflows, bet settlement, risk controls, and customer-facing betting journeys.
- Work closely with Risk, Fraud, Compliance, and Operations teams to ensure product changes support responsible gambling and regulated-market obligations.
- Help deliver experiences that are intuitive for customers while commercially effective for the business.
Use insight to improve performance
- Monitor key product performance indicators and identify trends that require action.
- Partner with BI and analytics teams to build useful reporting and maintain visibility over product outcomes.
- Use customer behaviour, funnel performance, testing results, and operational feedback to inform prioritisation.
- Support optimisation initiatives across acquisition conversion, retention, engagement, bet mix, and margin performance.
Build alignment across the business
- Develop strong working relationships with Marketing, BI, Operations, Compliance, VIP, Risk, Fraud, and Technology teams.
- Communicate product priorities and delivery updates clearly, without hiding behind product jargon.
- Contribute to leadership updates, governance materials, and planning discussions alongside the Head of Product.
- Ensure operational teams have sufficient visibility and readiness for upcoming product changes.
What you will bring
- At least 3 years’ experience in product management, product ownership, or a closely related digital delivery role.
- Proven experience managing a product backlog from discovery through delivery and optimisation.
- Strong ability to write practical, unambiguous requirements and acceptance criteria.
- Experience working across multiple business functions and with third-party technology providers.
- Confidence using data to assess performance, support decisions, and identify improvement opportunities.
- Excellent stakeholder communication skills, with the ability to make complex delivery issues understandable and actionable.
- A highly organised, accountable approach to managing several work streams in a fast-moving environment.
- A genuine interest in sports betting, online gaming, or…
Title: Senior Product Manager; iGaming
Company: Initiate
Location: Johannesburg, South Africa
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