Overview
Senior Performance Marketing Manager Jobs in Cape Town, South Africa at KingMakers
King Makers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.
Since 2018, we’ve been building platforms, including Bet King and Super Sport Bet , that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.
Currently operating in Nigeria, South Africa and Zambia, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.
Our vision is clear: to be the home where Africa plays.
At King Makers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain – they build connection, opportunity, and pride across the communities we serve.
We are at a key moment in how we scale performance marketing across our markets.
We are building in-house capabilities to take greater ownership of our acquisition strategy, execution, and long-term growth. This role will be central to that journey.
We’re looking for a Senior Performance Marketing Manager to own acquisition performance in South Africa, while helping shape how we leverage opportunities across multiple markets. This is not just a channel management role – it’s a builder role.
You will combine strategic leadership with hands-on execution, manage and grow a team, and play a key role in building a high-performing, in-house function from the ground up.
If you’re someone who enjoys owning outcomes, working close to the data, and building something from scratch in a high-growth environment, this is the role for you.
What You’ll Be Doing
Own the performance strategy
· Define and execute the performance marketing strategy across paid channels (Meta, Google and beyond).
· Own key acquisition metrics: FTDs, CPA, New User NGR, LTV and overall channel efficiency.
· Shift optimisation from short-term CPA to long-term customer value.
Drive execution and performance
· Stay close to daily campaign performance and optimization.
· Step into hands-on execution when needed.
· Ensure best-in-class campaign setup, tracking and reporting.
Build and lead the team
· Hire, manage and develop Performance Marketing Specialists.
· Create a high-performance culture with clear ownership and accountability.
· Set the structure for a scalable in-house function.
Manage partners and stakeholders
· Manage external partners, platforms and commercial relationships.
· Work closely with Product, Data and Marketing teams.
· Deliver clear weekly and monthly performance reporting to stakeholders.
Build for scale
· Contribute to expanding performance marketing into new markets over time.
· Help define how performance marketing operates across the group.
· Continuously improve processes, tools and ways of working.
Requirements
What We’re Looking For
Experience
- 6+ years in performance marketing with leadership experience.
- Strong hands-on experience across Meta, Google and other paid channels.
- Background in high-performance environments (iGaming, fintech, eCommerce or agencies).
- Experience managing large budgets and delivering against performance targets.
Commercial & analytical mindset
- Strong data-driven approach to decision making.
- Ability to understand and explain performance drivers, not just report numbers.
- Comfortable redefining business metrics into actionable performance marketing KPIs.
Leadership & profile
- A hybrid operator: strategic thinker who can also execute.
- Experience managing or mentoring team members.
- Strong stakeholder management and communication skills.
- Comfortable working in fast-paced, evolving environments.
Nice to Have
· Experience in iGaming or betting.
· Experience building or scaling an in-house performance marketing team.
· Exposure to non-self-serve channels and partner management.
How We Measure Success
· At 6 months
- Strong and consistent performance across paid marketing channels, with a clear optimisation roadmap in place.
- Increased visibility on performance drivers, reporting, and decision-making inputs.
- Managing growth of internal capabilities and expertise across key performance marketing roles.
- Effective collaboration across internal teams and external…
Title: Senior Performance Marketing Manager
Company: KingMakers
Location: Cape Town, South Africa
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