Overview
Senior Paid Media Specialist Jobs in Cape Town, South Africa at Offernet LLC
Location:
Cape Town, Steenberg Office Park
About the Role
We are seeking a highly skilled and experienced Senior Paid Media Specialist to join ourdynamicmarketing team. This role will be instrumental in developing and executing comprehensive paid media strategies across various channels, including Google Ads, social media advertising, and programmatic advertising. The ideal candidate will have aproven track recordof drivingimpactfulcampaigns that deliver exceptional results.
Key Responsibilities
Develop and implement comprehensive paid media strategies aligned with overall marketing objectives.
Conduct in-depth audience research and competitor analysis to identify target segments and optimise campaign performance.
Collaborate withcross-functional teamsto ensure seamless integration of paid media efforts with other marketing initiatives.
Campaign Management:
Manage and optimise paid media campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram Ads, Linked In Ads, and programmatic advertising.
Monitor campaign performance metrics, such as click-through rates, conversion rates, and return on investment (ROI), to identify optimisation opportunities.
A/B test different ad creatives, targeting strategies, and bidding strategies to maximise campaign effectiveness.
Budget Management:
Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources.
Track and analyse campaign spending to optimise ROI and identify cost-saving opportunities.
Reporting and Analysis:
Generate regular performance reports, including key metrics, insights, and recommendations.
Utilise data analytics tools to identify trends, patterns, and areas for improvement.
Present findings and recommendations to key stakeholders, includingsenior managementand marketing teams.
Stay Updated:
Stayup-to-datewith the latest industry trends, technologies, and best practices in paid media advertising.
Attend industry conferences and webinars to expand your knowledge and network with other professionals.
Required Skills and Experience
Bachelor’s degree in Marketing, Advertising, or a related field.
5+ years of experience in paid media, with a strong focus on Google Ads, social media advertising, and programmatic advertising.
Proven track recordof managing and optimising high-performing paid media campaigns.
In-depth knowledge of Google Ads, Google Analytics, Facebook Ads Manager, and other relevant advertising platforms.
Tik Tok and Apple Search experience.
Stronganalytical skillsand the ability to interpret complex data.
Excellentproject managementand organisational skills.
Strongcommunicationand presentation skills.
Experience with digital marketing tools and technologies.
A passion fordata-driven decision-makingandcontinuous improvement.
What We Offer
Competitive salaryandbenefits package.
Opportunities forprofessional growthand development.
Acollaborativeandinnovativework environment.
The chance to work onexcitingandchallenging projects.
How to Apply
Pleasesubmit your resumeand a cover letter highlighting your relevant experience and why you are the ideal candidate for this position to
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Title: Senior Paid Media Specialist
Company: Offernet LLC
Location: Cape Town, South Africa
Category: Marketing / Advertising / PR, IT/Tech
