Overview

Senior Marketing Manager Jobs in Sandton, South Africa at Oneplan Underwriting Managers (Pty) Ltd.

Main purpose of the job:

We are seeking a results-driven Senior Marketing Manager to lead our marketing function with a strong focus on lead generation strategy and management. This role is pivotal in driving customer acquisition, optimising performance marketing, and ensuring measurable business growth. While brand-building and communications remain important, the primary mandate is to deliver a high-quality, high-volume pipeline of leads that directly supports revenue objectives.

Reporting to the Executive Committee, the Senior Marketing Manager will oversee a substantial marketing budget, manage a high-performing team, and align marketing initiatives with organizational strategy.

Lead Generation & Demand Strategy

  • Design, implement, and optimize multi-channel lead acquisition strategies.
  • Manage high-volume lead funnels (35,000+ monthly leads), ensuring quality, conversion, and ROI.
  • Develop and refine demand generation campaigns across digital platforms (Google, Bing, Linked In, Meta, Referrals).
  • Align lead strategy with sales objectives, ensuring seamless handoff and measurable revenue impact.
  • Forecast lead volumes and campaign performance, adjusting strategies to meet growth targets.

Performance Marketing & Analytics

  • Drive ROI through data-driven campaigns, optimising CPL, CPA, NTU and retention metrics.
  • Build and maintain analytics dashboards to monitor performance and provide actionable insights.
  • Apply attribution modelling to measure campaign effectiveness and inform budget allocation.

Digital Transformation & E-commerce

  • Champion digital innovation, including app redesigns and online store development.
  • Implement CRO strategies, including A/B testing and landing page optimization.

Media & Partnerships

  • Negotiate directly with media owners (TV, radio, OOH) to maximize value and reduce costs.
  • Build and sustain strategic partnerships with financial institutions and corporate collaborators.
  • Oversee brand activations, events and experiential campaigns that support lead generation.

Team Leadership

  • Lead, mentor, and develop a team of marketers, fostering a culture of innovation and accountability.
  • Align team objectives with organisational strategy and performance goals.
  • Encourage collaboration across departments to ensure marketing initiatives support company-wide priorities.

Brand & Communications

  • Align brand positioning and communications with Brand Architecture and DNA
  • Oversee internal and external communications to ensure consistency and alignment with brand values.
  • Produce and execute in-house TV and radio campaigns.

Core Skills & Competencies

  • Lead generation strategy and execution
  • Demand generation and growth marketing
  • CRM optimisation and marketing automation
  • Conversion rate optimisation (CRO)
  • Strategic marketing and brand leadership
  • Budget Management
  • Data analytics and performance marketing
  • Digital transformation
  • Above-the-line media negotiation
  • Partner acquisition and stakeholder influence
  • Leadership, mentorship, and team development
  • Agency and vendor negotiation

Technical Proficiency

  • Google Analytics, Google Ads, Microsoft Bing
  • Linked In, Meta Business Suite
  • Microsoft Office Suite (Strong in Excel)

Ideal Candidate Profile

The successful candidate will be:

  • A strategic thinker with a proven track record in lead generation and demand strategy
    .
  • Skilled in balancing creativity with commercial discipline.
  • Experienced in managing large budgets and complex campaigns.
  • Adept at building partnerships and influencing stakeholders at all levels.
  • A collaborative leader who inspires and develops high-performing teams.

Senior Marketing Manager

We’re looking for a Senior Marketing Manager to take charge of our marketing strategy with a strong focus on lead generation and demand growth
. This is a high-impact role where you’ll manage a substantial budget, oversee a talented team, and deliver measurable results that directly drive revenue.

What You’ll Do

  • Lead multi-channel lead generation campaigns across Google, Bing, Linked In, and Meta.
  • Manage and optimise marketing budget to maximize ROI.
  • Build and refine performance dashboards to track CPL, CPA, NTU and conversion rates.
  • Align marketing with sales to ensure seamless lead handoff and measurable pipeline growth.
  • Champion digital transformation projects, and app innovation.
  • Negotiate media partnerships and deliver brand activations.
  • Inspire and mentor a high-performing marketing team.

What We’re Looking For

  • Proven expertise in lead strategy, demand generation, and performance marketing
    .
  • Strong analytical skills with experience in CRM optimisation and marketing automation.
  • Track record of managing large budgets and delivering measurable growth.
  • Leadership ability to develop teams and influence stakeholders.
  • Technical proficiency with Google Analytics, Ads, Linked In, Meta Business Suite, and CRM tools.

This is an exciting opportunity for a hands on strategic, data-driven marketer who thrives on delivering results and scaling growth.

Title: Senior Marketing Manager

Company: Oneplan Underwriting Managers (Pty) Ltd.

Location: Sandton, South Africa

Category:

 

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