Overview
Senior Manager Creative & Content – Categories Jobs in Johannesburg, South Africa at The Coca-Cola Company
Position: Â Senior Manager Creative & Content Africa -New Categories
Location(s):South Africa
City/Cities:Johannesburg
Travel Required:00% – 25%
Relocation Provided:
Job Posting End Date:February 2, 2025
Shift:
Job Description
Summary:
Reports to:Senior Marketing Director New Categories Africa
Join the Coca-Cola Company, a global leader in the beverage industry, whereinnovationmeets tradition, and the future is asexcitingas our rich history. Our team is dedicated to delivering best-in-class insights to drive consumer growth and we are currently seeking a Senior Manager Creative & Content Africa tojoin our team. If you are ready to leverage unique insights, influence decision-making with fact-based thoughtleadership, and build strategies & content for future category growth, we invite you to be a part of our journey.
Our vision is to create loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients,innovation, design, and marketing. As a Senior Manager Creative & Content (New Categories Africa), you’ll work to develop the integrated marketing strategy and the development of the content plan and content for new categories in Africa to deliver against overall brand vision, business objectives, and financial targets.
What You Will Do For Us
Integrated Marketing Strategy End to End Plans
Lead the integrated development of annual and multi-year creative brand strategies across all points of connection to deliver against overall category vision, business objectives, and financial targets.
Architect and align stakeholders to the integrated marketing strategy for a brand or a portfolio of brands including supporting strategies for the base business and for innovations.
Proactively collaborate with the brand teams to identify opportunities for brand growth outside of the annual IMX (Integrated Marketing Experience) briefs process and translate those opportunities into actionable strategies.
Author and align key stakeholders to IMX briefs, lead agency briefings, and identifyinnovativeways to measure the effectiveness of brand campaigns.
Provide strategic thought-leadershipthroughout the IMX process: guide adherence to (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process; help develop measurement plans to evaluate and optimize campaigns; foster a culture ofcollaborationthat continually challenges and builds the brand team’s collective thinking.
Actively collaborate with the brand/category team to translate global/regional direction to ensure that the strategy is relevant to consumers, positions the brand for future growth, and can ultimately inspire differentiated marketing communications.
Development of Content
Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
Lead agency briefings for Consumer and Shopper content and identifyinnovativeways to measure the effectiveness of brand campaigns.
Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
Help develop measurement plans to evaluate and optimize campaigns; foster a culture ofcollaborationthat continually challenges and builds the brand team’s …
Title: Senior Manager Creative & Content – Categories
Company: The Coca-Cola Company
Location: Johannesburg, South Africa
Category: Marketing / Advertising / PR, Management
