Overview
Senior Integrated Strategist Jobs in Johannesburg, South Africa at Publicis Groupe Sweden
Company description
LePub, powered by Publicis Groupe, was created combining creative excellence with best-in-class data, media, and technology expertise. We believe in transcending traditional communications focusing on helping brands integrate into people’s daily lives by delivering culturally relevant experiences fueled by extensive global data and world-class creativity. Recognized as the ‘Creative Agency of the Year’ by WARC in 2022 and 2023, and featured in the Contagious Pioneers ranking of 2022, LePub is the place where brands meet culture.
Overview
Thisexcitingrole is for aSenior Integrated Strategistin our Johannesburg or Cape Town office. You will play a key role in developing integrated and digitalcommunicationstrategies for clients in response to their expressed marketing challenges. If you have the appetite to make work that works, lead established brands, and partner with creatives to drive ideas that break boundaries, this is the opportunity to connect with us.
Responsibilities
You will lead day-to-day strategic thinking, requirements, and discussions surrounding your brands internally, with partner agencies, and with clients. You will be responsible for setting and directing the measurement of key performance indicators and ensuring that creative, channel, and platform execution is aligned to the overall approved strategy. You will assist withmentoring junior teammembers, assisting the head of department to drive proactive work together with the creative teams, and be proactive in establishing sound relationships with clients.
Above skills, talents, and experience, we want great people. That’s how we build our culture where everyone is a critical partner in creating phenomenal work.
So we need a person who is…
Optimistic
Loves to laugh
Empathetic
Passionate about your work, passionate about your life
Mature
Open-minded and curious
Problem solver and deadline-driven
Proactive
Confident
Honest and accountable
High performer and self-aware
What you will be doing…
Be a brand custodian on the agency’s client brands
Articulate and interrogate client needs based on the brand and business strategy
Gather research from various sources of information (desktop research, data platforms, social listening tools, web analytics tools, brand studies, case studies, audience analysis, etc.)
Use research to develop refreshing and meaningful insights to shift behaviours in consumers, category, and culture
Develop strategically sound andinnovativeways for ideas, experiences, and campaigns to work within the client’s business context and brief requirements
Understand ATL, BTL, and digital channels to enable end-to-end solutions for clients
Direct the strategy brief and collaborate constructively with internal creative, media, social and client service teams, as well as partner agencies and client teams
Keep abreast of current trends and industry best practices to inspire the wider agency and clients with added value
Support reporting efforts with insights and recommendations and lead brand and competitor reviews
Constantly raise the standard of strategic output across all client accounts
Support, occasionally lead and present the outcome of strategic work for new business pitches
Form direct relationships with key clients
Proactively monitor your clients’ brands and industries to position the agency as a thought leader and open organic growth opportunities
Qualifications…
Title: Senior Integrated Strategist
Company: Publicis Groupe Sweden
Location: Johannesburg, South Africa
Category: Marketing / Advertising / PR
