Overview
Senior Business Development Representative Jobs in South Africa at Safiyo
Title: Senior Business Development Representative
Company: Safiyo
Location: South Africa
New Business Hunter, Africa (South Africa)
At TestSet, we are on a mission to create truth in data. We provide uncorrupted, human verified first party data that empowers brands, marketers, and insights professionals to make faster, more confident decisions. Through Survey54, our Africa focused brand, we have transformed how research gets done across the continent, reaching real, engaged audiences in markets that traditional providers struggle to serve. Our people, fondly known as Setters, are thoughtful, uniquely talented, and united by a shared vision to build the industry’s most reliable and accessible data. Backed by the ACKWEST Group and scaling fast across South Africa, Nigeria, Kenya, Ghana, and wider Africa, we harmonise the efficiencies of modern technology with the expertise and care only humans can provide. When you join TestSet, you join a team of free thinkers, problem solvers, and change makers who champion each other, because when you succeed, we do too.
Job Description
We are seeking a highly motivated and driven New Business Hunter to lead our commercial growth across the African market, based in South Africa. This pivotal role is dedicated to driving new revenue by exceeding sales targets within untapped white space accounts. Your primary focus will be to spearhead the education and adoption of TestSet and Survey54 solutions, forging robust, strategic relationships with key stakeholders across brands, agencies, research buyers, and the global companies looking to understand African consumers. You will be the tip of the spear as we deepen our presence in South Africa and expand across the continent.
Key Responsibilities
- Achieve and exceed ambitious new business revenue targets across South Africa and priority African markets.
- Pioneer and execute a robust sales strategy focused entirely on penetrating and securing new business within designated white space accounts.
- Champion the TestSet and Survey54 value proposition around data quality, first party sourcing, hard to reach audiences, and human verification, educating prospects on why uncorrupted African data matters.
- Target both local clients and multinational brands, agencies, and organisations seeking reliable consumer insight across the continent.
- Work closely with internal stakeholders, including operations, fieldwork, customer success, marketing, product, and finance, to align sales efforts with company objectives.
- Build and maintain relationships with key clients, acting as a trusted advisor and ensuring client satisfaction.
- Keep up to date with market trends, competition, and customer needs across African markets to identify areas for growth and innovation.
- Forecast sales performance, track progress, and provide regular updates to the leadership team.
Qualifications
- A few years of demonstrable, success driven experience as a Hunter in new business development, preferably within the market research, data, insights, or analytics industry.
- Non negotiable: a proven track record of consistently achieving and exceeding ambitious new business revenue targets.
- Established network of senior relationships across the African research, insights, media, or marketing landscape, including brands, agencies, and advertisers.
- Strong understanding of the African market and the practical realities of data collection across diverse and emerging markets is a significant advantage.
- Excellent written and verbal communication skills in English are required. Additional African or regional languages are a plus.
- Strong business acumen and proven negotiation and presentation skills.
- Confident presenting to and negotiating with partners of all levels, including the ability to build trust with senior and C level clients.
- Ability to navigate complex businesses and manage multiple projects with both short and long sales cycles.
- Proven ability to work effectively in a fast paced international commercial environment.
- Bachelor’s degree in business, marketing, or a related field. An advanced degree is a plus.