Overview
Search – Senior Account Lead Jobs in Cape Town, South Africa at Dentsu Aegis Network
Position: Search – Senior Performance Account Lead
The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Experience in other paid platforms is beneficial.
Job Description:
Key Responsibilities
Works on multiple, large or complex clients and develops overall strategy and goals for the Performance team
Provides day to day implementation, optimisation and upload of client campaigns through direct input within Google Ads, Bing.
Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas
Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
Provides accurate client communication that details performance and return on investment via campaign reporting and analysis
Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
Ensures best practice and innovation in all Paid Search activities
Advise and share information on Dentsu Performance digital Capabilities, communications, and services with the wider organisation (media brands).
Research solutions and make recommendations to all relevant teams regarding digital innovation
Ensures best practice, consistency and innovation in all Performance activities
Ensures the Performance offerings are aligned with clients’ objectives and organisation
Ensures knowledge-sharing across teams and engages in cross-channel strategic planning
Plans accounts and growth opportunities, working closely with the Media Brands
Liaises with channel leaders to standardise work output across the Performance disciplines
Daily updates of Budget Trackers
Client Service
Day to Day management, relationship and financial health of the account needs to be managed.
Managing media brand expectations.
Day to day administration – meeting minutes, agendas and timing plans.
Deadline and Project management
Strategy guidance and input in order to drive the business objectives.
Attending status /other meetings with media brands.
Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by you and your team.
Attend key client meetings
Uphold a positive working culture.
Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.
Commercial and service ownership
Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
Manage overspend and under spend – Track monthly across all clients
Budget trackers to be updated on a daily basis
Location:
Cape Town
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanent #J-18808-Ljbffr
Title: Search – Senior Account Lead
Company: Dentsu Aegis Network
Location: Cape Town, South Africa
Category: Education / Teaching (Digital Marketing)
