Overview
Search Engine Optimization Copywriter Jobs in City of Johannesburg, Gauteng, South Africa at Cartrack
Title: Search Engine Optimization Copywriter
Company: Cartrack
Location: City of Johannesburg, Gauteng, South Africa
Cartrack is looking for candidates who want to join our vibrant and fast-growing team as a senior-level Copywriter / Content Writer. We are creating a next-generation mobility Software-as-a-Service platform that will disrupt the industry. We’re a world-leading smart mobility Software-as-a-Service tech company with over 2 800 000 subscribers across 23 countries, and we’re looking for a SEO Senior level Copywriter to join our team!
Responsibilities
- Creating and editing original copy (strictly no AI-generated copy) that is accurate, well-researched, and meets company needs and deadlines.
- SEO Content Strategy & Execution: Lead the creation and optimisation of long-form articles, landing pages, case studies, and web copy aligned with target keywords and search intent.
- Research and create long-form blogs and other short-form copy
- Brand Voice & Quality Control: Edit, proofread, and maintain high standards across all web assets, ensuring all content strictly aligns with brand guidelines, tone, and editorial style.
- Conducting research to formulate ideas or support writing.
- Assisting in other aspects of the creative or research processes to create cohesive, accurate content.
- Present copy concepts and final deliverables to the internal team
- Interpret copywriting briefs to understand project requirements
- Collaborate with designers and other professionals on marketing projects
- Edit and proofread copy according to required tone and style
Requirements
- Bachelor’s degree in journalism, communications, or related discipline
- Experience: Minimum 4–6 years of professional copywriting experience, with at least 3 years heavily focused on SEO writing (preferably in tech, SaaS, or high-growth B2B/B2C environments). Knowledge of online content strategy and creation
- SEO Expertise: Good understanding of search engine ranking factors, search intent, content structure, and on-page SEO best practices.
- Excellent writing, editing and proofreading skills
- Strong research skills and creativity
- Portfolio or examples of past work
- Collaborative spirit
- Excellent time-management and organisational skills
- Social media or content marketing experience a plus
- A keen eye for detail and appreciation of great design