Overview
Sales Development Representative (SDR) Jobs in South Africa at Feoda
Title: Sales Development Representative (SDR)
Company: Feoda
Location: South Africa
Sales Development Representative (SDR) – ANZAC
We are expanding our sales team and looking for a motivated, high-energy Sales Development Representative (SDR) to help drive growth across the ANZAC region, covering Australia, Singapore and Malaysia.
About the Company
We are a fast-growing EdTech / school administration software company helping schools and educational institutions simplify their billing, fee collection, payment management, reconciliation, and parent communication processes.
Our platform is built to support schools in managing payments more efficiently, improving parent experience, reducing manual administrative work, and giving leadership teams better visibility into fee collection and financial workflows.
As we continue to grow across international education markets, we are looking for someone who can help us identify the right schools, start meaningful conversations, and build a strong sales pipeline.
About the Role
As an SDR, you will be responsible for lead generation, outbound prospecting, and qualifying opportunities across Australia, Singapore and Malaysia.
You will research schools and education groups, identify key decision-makers, build accurate prospect lists, and engage multiple stakeholders within each institution. These may include Principals, Finance Managers, Bursars, IT Coordinators, Admin Officers, and Operations teams.
This is a high-activity, target-driven role suited for someone who enjoys speaking with people, opening new conversations, and creating qualified opportunities for the sales team.
Key Responsibilities
- Own lead generation across the ANZAC market
- Research schools, universities, education groups, and decision-makers
- Build and maintain accurate prospect lists
- Conduct outbound calls, LinkedIn outreach, emails, WhatsApp follow-ups, and nurture campaigns
- Engage multiple stakeholders within each school or institution
- Understand school pain points around billing, fee collection, payment tracking, reconciliation, and parent experience
- Qualify prospects using a structured sales framework
- Schedule discovery calls and product demos for Account Executives
- Maintain accurate CRM records for every lead, contact, and interaction
- Follow up with warm, cold, and dormant leads to build pipeline
- Share market feedback with Sales and Marketing teams
- Support outreach campaigns and improve messaging based on prospect responses
What We’re Looking For
- 1-3 years of experience in SDR, inside sales, lead generation, telemarketing, or B2B sales
- Strong English communication skills, both spoken and written
- Confidence in cold calling and outbound prospecting
- Ability to research accounts and identify decision-makers
- Experience using CRM tools such as HubSpot, Salesforce, Zoho, or similar
- Familiarity with LinkedIn Sales Navigator, Apollo, email cadence tools, or lead generation platforms is a plus
- Strong follow-up discipline and attention to detail
- Ability to work independently in a remote-first environment
- Experience in EdTech, SaaS, FinTech, school software, or education services is preferred
Why Join Us
- Work with a fast-growing EdTech company expanding across ANZAC
- Be part of a product solving real operational challenges for schools
- Competitive base salary plus commission
- Clear career path into Account Executive or Regional Sales roles
- Full access to CRM, prospecting, and sales engagement tools
- Structured onboarding, product training, and ongoing sales coaching
- Opportunity to work with international education markets
Role Details
Position: Sales Development Representative (SDR)
Location: Remote
Employment Type: Full-time
Industry: EdTech / School Administration Software
Target Market: K-12 Schools, Universities, and Educational Institutions