Overview

Retail Media Manager SSA Jobs in Midrand, South Africa at Colgate-Palmolive Company

No Relocation Assistance Offered
Job Number #174859 – Midrand, Gauteng, South Africa

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

Job Summary:

The Retail Media Manager role will focus on driving commercial campaigns through retail media and owned digital marketing channels with the objective to drive full funnel activity, sales uplift and media spend ROI in coordination with Digital Commerce & Brand Marketing teams.

End-to-end planning and management of the retail media process will be managed by this resource for the selected retailers. This entails delivery of media strategy, planning, negotiations and management once live. This role will also translate brand, marketing and creative strategies into retail media channel executions.

The Retail Media Manager will report to the Digital Transformation Director, SSA and will work cross functionally by working closely with the Digital Commerce Shopper Development Manager to strategize, plan and buy all retail media campaigns across selected categories and customers.

The resource will also be responsible for all reporting and optimization of retail and digital media endeavors alongside the media agency partner.

Key Responsibilties:

  • Media buying, strategy & planning

    • Drive retail media integration into brand experience planning

    • Create and manage retail media flow plans per retailer

    • Deliver retail media planning grids

    • Develop best in class retail media strategies alongside digital commerce team across selected retailers

    • Manage paid retail media advertising budgets to optimally achieve sales and business KPIs in collaboration with eCommerce team

    • Collaborate with digital commerce team on retail media negotiations

    • Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events

    • Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need

  • Performance & Reporting of all retail media campaigns

    • Measure Campaign Performance & Optimization

    • Integrate data into analytics tools and processes (Datorama, MMM)

    • Optimize campaigns to extract maximum value

    • Manage, Apply and Propose Marketing Budgets/Campaigns

    • Competitor Insights

    • Customer Analysis

    • Campaign Admin and Recon

    • Assessment of new retail media solutions given scalability and costs optimization

  • Key Focus KPIs for performance tracking and optimizing

    • Commerce search share of shelf (paid Paid Search impression share)

    • Avg click through rates

    • Conversion rates / tracking

    • Display Marketing

    • Push / Messenger Marketing

    • Social Media Marketing

    • Email campaigns

    • Campaign pages / home page

    • Emerging Platforms like Influencer marketing

    • 2nd Party data segmentation and delivering personalisation

  • Asset Management – content / creative that is shared to selected retail media partners

    • Manage/Improve assets across channels to support campaigns

    • Agency briefing

      • Landing Pages, Website, Ad Copy

      • Banners, Videos, Campaign Assets

      • Social Media and other Digital channels

      • Thumbnails

    • Optimize campaigns to deliver ROAS

    • Integrate Creative X tool to improve creative performance across retail media campaigns

  • Growth and Expansion of retail media campaigns and JBPs

    • Discovery, vetting paid networks, platforms, and mediums.

    • Scale and focus what works and integrate learning from other

    • Support with onboarding processes and integrations

    • Contribute to and manage JBP workflows and commitments

  • Customer management and communications

  • Ability to share media knowledge with Digital Commerce team to negotiate and input into trading terms with customers

Requir…

Title: Retail Media Manager SSA

Company: Colgate-Palmolive Company

Location: Midrand, South Africa

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