Overview
Regional Brand Planning Specialist-African Market Jobs in City of Johannesburg, Gauteng, South Africa at Changan MEA
Title: Regional Brand Planning Specialist-African Market
Company: Changan MEA
Location: City of Johannesburg, Gauteng, South Africa
About the Company: CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 164 years and 41 years of car manufacturing experience. We have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, and AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units.
CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.
About the Role: The role involves leading marketing initiatives and coordinating with dealers to enhance brand presence in African market.
Responsibilities:
- Marketing Plan Development: Lead the development of the regional annual marketing plan and reach consensus with dealers;
- Regional Marketing Events: Organize regional marketing events such as the “XX China Tour,” regional dealer conferences, and small-scale regional auto shows;
- Marketing Support Verification: Complete verification of marketing support in accordance with internal control requirements;
- Daily Marketing Coordination: Responsible for daily coordination with dealer marketing teams, providing support and assistance, while communicating headquarters’ requirements to all levels;
- Regional Information Gathering: Go deep into the frontline to understand regional market conditions and collect information on regional advertising, the brand, and competitors;
Qualifications:
- Bachelor's degree or above, with 3 years or more work experience in branding or marketing
- A major in journalism and communication, advertising, marketing or related majors is preferred
Required Skills:
- Outstanding English communication and writing skills
- Good communication, coordination, and execution skills ability
Preferred Skills:
- Working experience in the automotive industry, mastering the basic knowledge of the automotive industry is preferred
- Good project planning and management skills are preferred
- Work experience in automobile company such as Hyundai, Kia, Toyota, Nissan, Ford is preferred