Overview
Qualified Digital Marketing Specialist Jobs in Cape Town, South Africa at Masthead (Pty) Ltd
At Masthead, our passion is keeping businesses in business. As a national supplier of risk management services to independent financial advisors and other licensed financial service providers (FSPs), we know this can only be achieved through the calibration of our marketing strategies.
Minimum Requirements
– Qualifications,
Skills & Experience:
Degree or Diploma in Marketing, Digital Marketing, Communications.
Certifications in SEO, Google Ads, or social media marketing are advantageous.
Essential Technical
Skills and Experience:
2 – 4 years of experience in digital marketing, content creation, and campaign management.
Strong understanding of marketing principles and best practices.
Proven experience in content creation (copywriting, editing, and proofreading) for various channels, including email, social media, marketing material, and websites.
Strong understanding of lead generation strategies and tools (including email marketing, PPC, and SEO).
Experience managing social media platforms and running Google Ads campaigns.
Project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
Familiarity with marketing automation platforms (e.g., Click Dimensions, Mailchimp, or similar).
Excellent verbal and written communication skills.
Highly Advantageous in This Role:
Experience in Financial Services or Professional Services – Understanding industry-specific marketing strategies, compliance, and audience engagement.
Experience with design tools (e.g., Canva) for creating basic marketing materials.
Proficiency in Google Analytics and ability to make data-driven decisions to improve campaign performance.
Competencies:
Campaign management-focused, with the ability to plan, execute, and optimise marketing campaigns to drive lead generation and results.
Strong content creator, with excellent writing, editing, and communication skills to produce engaging and on-brand content across various channels.
Results-oriented, with a strong focus on lead generation, conversion, and performance optimisation through paid media and email marketing.
Collaborative team player, able to work effectively with internal teams and external vendors, contributing positively to team goals and project delivery.
Highly organised, with strong time management skills and the ability to juggle multiple tasks while ensuring high-quality outcomes and meeting deadlines.
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Title: Qualified Digital Marketing Specialist
Company: Masthead (Pty) Ltd
Location: Cape Town, South Africa
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Communications, Social Media Marketing)
