Overview
Product Marketing Analyst Jobs in Pretoria, Gauteng, South Africa at Ford Motor Company of Southern Africa
Title: Product Marketing Analyst
Company: Ford Motor Company of Southern Africa
Location: Pretoria, Gauteng, South Africa
Job title : Product Marketing Analyst
Job Location : Gauteng, PretoriaDeadline : May 25, 2025Quick Recommended Links
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GPDS / Milestone Development
“Complete Market Equations in support of all GPDS Marketing Deliverables are completed and met for future model programs
That includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability”
Target Customer definition
Role in portfolio
Industry,Segment and competitor analysis in support of program positioning
Pricing Strategy
Program cycle average volume
Ensure vehicle line programes meet financial guardrails at various milestones
Cycle Plan
Direct market wants into cycle plan studies and input
Support the development of Cycle Plan Portfolio
Development of FPVs with Cycle Plan programe input
Development of annual PVA’s
Program Setup
Ensure PDL & compile Order Guide accurately for SAF product group
Ensure all program inputs and changes are aligned with key local market stakeholders
GTM Program Lead
Lead Go To Market process to ensure vehcile line is launched on time and with quality
Lead delivery of Product and Brand launch activities on time and with quality (Day 1, Marketing Brief, OBV’s, Order Guides, Dealer Pre sell pack, Website & Brochure brief, Pricing, M&M Codes Final Dealer Sell Pack )
Brand Marketing
Support all business activities that are revelant to name plate Support the collection and maintenance of market/competitive data on assigned vehicle lines
Suppport / lead Franchise room discussions with the aim of monitoring overall nameplate business health and drivning growth and profitability
Support monthly option mix forecast/alignment
Support tactical Marketing campaign development
Support annual Pricing Strategy Development
Governance
Lead/support governace activities for Marketing Operations Review Meeting
Support /lead paper development and discusions for responsible vehicle lines
File all papers 48 hours prior to meeting and minutes to be published 48 hours post meeting
Review of Cycle Plan and Milestone inputs with local stakeholder prior to submission to ensure alignment
Provide Planning and Leadership for Product Marketing Specialists
Education
National Diploma or bachelor’s degree in marketing/sales or equivalent
Experience
5 years automotive experience in Marketing & Sales or similar
Previous Product Marketing experience preferred
Sales / Retail / Business Development jobs
