Overview
Performance Marketing Specialist Jobs in City of Cape Town, Western Cape, South Africa at BettingJobs
Title: Performance Marketing Specialist
Company: BettingJobs
Location: City of Cape Town, Western Cape, South Africa
BettingJobs is working with a Exchange betting site who is hiring a Performance Marketing Specialist to own paid acquisition across Meta, Google and programmatic channels, driving efficient punter acquisition for both the exchange and its consumer products.
Key Responsibilities
- Plan, launch and optimise paid campaigns across Meta, Google and other performance channels
- Build and manage audiences, including first-party data, custom and lookalike audiences
- Own tracking, attribution and conversion measurement across the funnel
- Manage budgets against CPA, ROAS and liquidity contribution targets
- Run structured creative and landing page testing with design and content teams
- Navigate gambling advertising policies and certification requirements on each platform
- Deliver clear, data-led reporting on spend, acquisition and payback
Ideal Candidate
- 3+ years hands-on performance marketing experience with meaningful budgets
- Experience advertising in a regulated vertical (betting, gaming, financial services) strongly preferred; familiarity with gambling ad certification on Google and Meta is a major plus
- Strong analytical skills; confident with GA4, pixels, server-side tracking and attribution
- Understanding of the SA market and 18+ compliance requirements