Paid Media Strategist

Overview

Paid Media Strategist Jobs in Johannesburg, South Africa at Careers

At Eye Care Pro , we are the leading digital marketing agency dedicated exclusively to helping eye care practices grow through innovative, data-driven strategies. Our team leverages advanced SaaS platforms, proprietary systems, and AI-driven tools to deliver measurable results and continuously improve how we serve our clients.

We are passionate about helping eye care professionals attract more patients, strengthen their brands, and grow their businesses through cutting-edge marketing solutions. As we continue expanding our social media marketing and advertising services, we are seeking a Social Media Advertising Strategist who is passionate about creating high-performing social media campaigns, driving measurable results, and helping eye care practices grow through strategic organic and paid social media marketing.

Key Responsibilities Social Media Strategy & Campaign Management

• Develop and execute data-driven social media strategies focused on audience growth, engagement, brand awareness, patient acquisition, and lead generation.
• Manage organic and paid social media campaigns across Facebook, Instagram, Linked In, Tik Tok, and X (Twitter).
• Create and maintain engaging content calendars aligned with client goals and marketing initiatives.
• Identify opportunities to improve campaign performance through audience insights, platform trends, and competitive analysis.
• Manage multiple client accounts while maintaining exceptional quality and attention to detail.

Paid Social Advertising

• Plan, launch, monitor, and optimize paid social advertising campaigns using Meta Ads Manager, Linked In Campaign Manager, and other relevant advertising platforms.
• Manage advertising budgets and bidding strategies to maximize campaign performance and return on investment.
• Monitor and report on key performance indicators (KPIs), including:
  • Reach and impressions
  • Engagement rates
  • Click-through rate (CTR)
  • Cost per lead (CPL)
  • Conversion rates
  • Return on ad spend (ROAS)
• Conduct A/B testing on creative assets, ad copy, audience targeting, campaign objectives, and landing page experiences to continuously improve results.

Content Development & Brand Compliance

• Create patient-focused, educational, and engaging social media content that aligns with client goals and brand standards.
• Ensure all content adheres to healthcare marketing best practices and client brand guidelines.
• Collaborate with internal teams to develop compelling visual and written assets that support campaign objectives.

Performance Analysis & Optimization

• Analyze campaign performance and identify opportunities for continuous improvement.
• Provide actionable recommendations based on campaign data and industry best practices.
• Stay current with social media trends, platform updates, advertising innovations, and algorithm changes.
• Prepare and communicate performance insights and recommendations to internal stakeholders.

Collaboration & Innovation

• Partner with cross-functional teams including design, content, strategy, and account management to deliver successful campaigns.
• Contribute ideas and recommendations for expanding Eye Care Pro ‘s social media advertising capabilities.
• Embrace AI-powered tools, automation, and emerging technologies to improve campaign performance, efficiency, and scalability.

Required Qualifications

• 3–5 years of experience in digital marketing, social media management, or paid advertising.
• Minimum 2 years of hands-on experience managing social media accounts and digital marketing campaigns.
• Proven experience creating, managing, and optimizing paid social media advertising campaigns.
• Strong knowledge of Facebook, Instagram, Linked In, Tik Tok, and X (Twitter) advertising platforms.
• Experience using social media management and scheduling tools such as Publer or similar platforms.
• Experience managing multiple clients, preferably in an agency environment.
• Strong understanding of social media trends, algorithms, and platform best practices.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Exceptional organizational skills and attention to detail.
• Creative thinker with a results-oriented mindset.

Preferred Qualifications

• Experience…

Title: Paid Media Strategist

Company: Careers

Location: Johannesburg, South Africa

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