Overview
Paid Media Specialist Jobs in South Africa at MVIA
Octane Marketing (Pty) Ltd is actively seeking a talented Paid Media Specialist – Specializing in Lead Generation to join our vibrant Cape Town-based team! In this pivotal role, you’ll craft highly targeted campaigns, making use of the latest cutting edge MarTech tools, and consistently drive high-quality leads at the most efficient cost.
This is your chance to make a real impact in the digital marketing space, working with a passionate, high-performance team in a growing agency.
WHAT YOU’LL DO
Maintain ongoing, proactive, and consistent communications with clients on campaign progress, performance, and problem-solving
Design and execute multi-channel, fully integrated Paid Digital Marketing strategies, including Google Search, Display, Shopping, Performance Max, Paid Social (Meta, LinkedIn, TikTok), Video, and more with a primary focus on lead generation
Harness several online tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
Relentlessly test and analyse paid search ad copy and creatives to maximize ROI
Execute and analyse monthly paid media business metrics, budgets and reports
Research and evaluate new campaign opportunities and identify fresh ways to expand client reach and performance
Stay ahead of digital trends, bid management systems, keyword research, and industry best practices to maintain a competitive edge
Minimum 2 years of hands-on experience with:
Google Ads (Search, Display, PMax)
Microsoft Ads
Meta Ads, LinkedIn Ads, TikTok Ads
Deep understanding of customer journeys, Funnel Optimizations with a proven track record of growing brand awareness and ROI
A minimum Bachelor’s degree in Marketing or any relevant major
Advanced web skills and a high level of proficiency in Excel, search engine interfaces, and ad management platforms
The ability to demonstrate analytical skills, technical knowledge and strong attention to detail
Able to make data driven decisions based on analytics data
Google analytics 4
Landing page optimization
Excellent written and verbal communication skills
Excellent time management and organizational skills
Strong time management skills and ability to work and deliver under tight deadlines
Self-motivated with personal discipline to manage and optimize campaigns
Ability to adjust methods to match CPL/CPA and conversion requirements for unique campaigns
Budget-conscious with proven planning and execution skills
Able to thrive both independently and in a collaborative team environment
Comfortable receiving and learn from constructive criticism in a professional manner with a commitment to continuous personal and professional growth
Apply now and become part of a team that’s redefining digital performance marketing from the heart of Cape Town.
Title: Paid Media Specialist
Company: MVIA
Location: South Africa
