Overview
Paid Media Specialist Jobs in Cape Town, South Africa at Laura James
Company Description
Laura James is a company that specializes in creating beautiful home & garden furniture for modern-day living. Our collections tell inspiring stories with innovative design and unparalleled quality, while remaining affordable and stylish. With a focus on the customer, we work passionately to deliver products that create beautiful, harmonious homes for everyday living.
Role Description
As a Paid Social Media Executive, you will strategise, implement and optimise paid media campaigns across Meta (Facebook & Instagram), Pinterest and Shopify. The role will involve developing and refining product feeds, custom labels and product sets to ensure highly granular and effective campaign strategies.
You will collaborate with clients and internal teams to ensure campaigns deliver measurable outcomes beyond traditional ROAS, focusing on profitability, unit economics and sustainable scaling. Proficiency in reporting platforms like GA4.
Main responsibilities:
Develop, execute, and manage paid media campaigns across Meta, Pinterest & Tik Tok.
Tailor strategies to suit the unique needs of a home and garden brand, aligning with our tone, goals and audience.
Build and implement feed optimisations, including the creation of custom labels and product sets, to enable precise audience targeting and campaign segmentation.
Build and maintain advanced reporting dashboards using tools like Google Looker Studio and GA4.
Analyse data to provide actionable insights on customer acquisition costs (CAC), lifetime value (LTV) and other profitability metrics.
Continuously test and refine ad creatives, audiences, product groupings and bidding strategies to improve results.
Monitor and refine campaigns using detailed performance metrics, focusing on unit economics and margin contribution.
Experience required:
Proven success managing paid social campaigns on Google Ads, Meta, Pinterest and Shopify.
Demonstrable experience working with or for home and/or garden brands is beneficial.
Proficient in using third-party attribution tools like Polar Analytics.
Advanced knowledge of reporting platforms such as Google Looker Studio.
Expertise in feed optimisation for Meta, including setting up and managing custom labels and product sets.
Solid understanding of unit economics, CAC, and LTV metrics.
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Title: Paid Media Specialist
Company: Laura James
Location: Cape Town, South Africa
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Strategy)
