Paid Media Manager (Social)

Overview

Paid Media Manager (Social) Jobs in City of Cape Town, Western Cape, South Africa at Brand Influence

Title: Paid Media Manager (Social)

Company: Brand Influence

Location: City of Cape Town, Western Cape, South Africa

Location: Gardens, Cape Town (Hybrid- must be based in Cape Town to come into office)

Employment Type: Permanent

Working Hours: Mon – Fri, 08:00 – 16:00

Meta Ads | TikTok Ads | Paid Campaign Optimisation | Creator & Community Campaigns | Cape Town

Brand Influence Agency is looking for an experienced Paid Media Manager(social) to join our growing team and help deliver high-performing paid campaigns. We’re constantly evolving the way brands connect with content creators and consumers. You’ll have the opportunity to work with leading South African and international brands, test emerging advertising technologies, influence agency strategy, and play a key role in shaping the future of our paid media offering.

If you’re someone who enjoys analysing campaign performance, diving into data, testing new ideas, improving results, and staying ahead of digital advertising trends, and you’re excited by the opportunity to help shape the future of digital media within a fast-growing community marketing agency, we’d love to hear from you. 

About the Role

As our Paid Social Media Manager, you’ll work alongside our Media Strategists to plan, execute, optimize and report on paid social media campaigns across both client campaigns and Brand Influence Agency’s owned community platforms, including Beauty Bulletin, Brand Advisor and Service Insider.

Beyond managing campaigns, you’ll become our internal paid media specialist – supporting junior team members, driving innovation across new advertising platforms, and helping expand our paid media offering beyond social into a broader digital ecosystem.

What You’ll Be Doing

Paid Media

• Plan, build and optimize campaigns across Meta, TikTok, Google (YouTube) and X(Twitter) aligned to campaign objectives and budgets.
• Manage campaign budgets and ensure efficient media spend.
• Develop audience targeting strategies using first-party data and CRM audiences.
• Continuously test creative, audiences and campaign performance to improve results.
• Monitor campaign tracking, Meta Pixel, Conversions API and reporting accuracy.
• Analyse campaign performance and provide clear recommendations and insights.
• Explore emerging advertising platforms, formats and opportunities to strengthen our paid media offering.

Social & Digital Strategy

• Collaborate with Media Strategists to identify new channels and revenue opportunities.
• Test new advertising products, formats and technologies.
• Stay ahead of industry trends and continually up-skill across digital advertising.

Reporting & Analytics

• Produce meaningful campaign reports and performance insights.
• Present recommendations internally and, where required, to clients.
• Track KPIs across paid and organic initiatives while ensuring reporting accuracy and data integrity.

Platforms & Technology

• Own and manage third-party marketing platforms.
• Troubleshoot platform issues and liaise with support teams.
• Ensure campaign data and reporting remain accurate and up to date.

Leadership & Mentorship

• Support the onboarding and development of junior team members.
• Review campaign builds and provide constructive feedback.
• Become the go-to person for paid social best practices and troubleshooting.
• Help raise the standard of paid media execution across the agency.

Essential Requirements

• 3 – 4 years’ hands-on experience managing paid social campaigns.
• Meta & TikTok Experience Essential – Official Platform Certifications are a bonus
• Strong experience managing campaigns across Meta Ads Manager, TikTok Ads Manager, X Ads Manager and Google Ads Manager (YouTube). 
• Good understanding of Meta Pixel, Conversions API, tracking and campaign measurement.
• Experience managing campaign budgets and optimising towards KPIs such as CPA, ROAS, reach and conversions.
• Strong analytical skills with experience using Excel and reporting platforms such as Looker Studio.
• Have a general understanding and awareness of AI, AI tools and how it’s evolving in the digital industry.
• Excellent organisation, attention to detail and communication skills.
• A proactive mindset with a passion for testing, learning and continuous improvement.
• Confident working in a fast-paced agency environment.

Bonus Experience

• Experience with LinkedIn Ads or other paid media platforms.
• CRM
• Influencer marketing campaigns
• Third-party social media management and reporting tools.

The Kind of Person You’ll Be

• Data-driven with strong commercial thinking. 
• Naturally curious about new platforms and advertising technologies.
• Proactive, organised and solutions-focused.
• Collaborative and supportive of those around you.
• Creatively minded with a passion for delivering measurable results.
• Someone who takes ownership and enjoys helping others grow.

Please apply by adding your CV to this LinkedIn job ad.