Overview
Paid Media Lead; Accounts Jobs in Johannesburg, South Africa at HyperionDev
Position: Paid Media Lead (Accounts)
About Hyperion Dev
Hyperion Dev is a leading accelerated tech education provider in EMEA, partnering with universities such as Imperial College London, the London School of Economics, the University of Edinburgh, and Stellenbosch University. Our bootcamps accelerate learners into tech careers, and we have received backing from Meta and other investors as a socially impactful startup operating across Africa, Europe and the US.
About the Role
Paid Media Lead – responsible for owning and driving performance across paid acquisition channels. Focus on accountability, strategy, stakeholder alignment and scalable growth.
Responsibilities
- Own paid media performance for assigned brands or markets, defining strategy across platforms (Google Ads, Meta, You Tube, Reddit, etc.) with a focus on revenue, lead quality and efficiency.
- Own core KPIs (CAC, ROAS, CPL, pipeline contribution), review performance, identify risks and opportunities, and take decisive action.
- Oversee campaign execution and optimisation across PPC, paid social and display, guiding strategy, prioritisation and scaling decisions.
- Manage and allocate significant paid media budgets, forecast performance, plan spend and adjust investment dynamically.
- Act as the paid media partner to internal stakeholders across marketing, sales, product and leadership, communicating performance and ensuring alignment with growth plans.
- Lead reporting and insights, translating data into actionable recommendations, and presenting results to senior stakeholders.
- Collaborate with CRO, product and creative teams to optimise the funnel, improve landing pages, messaging and user experience.
- Build relationships with key platform partners (Google, Meta, etc.) and leverage insights and support to drive performance improvements.
- Provide direction to paid media specialists or agency partners, setting priorities and ensuring high execution standards.
- Stay up-to-date on industry trends, platform updates and new opportunities, testing and scaling new approaches.
Requirements
- Minimum 3+ years managing large‑scale paid media campaigns, hands‑on experience with PPC, display and social ads on Google, Meta, etc.
- Proven experience in B2C paid & organic marketing, preferably in tech, education or SaaS.
- Advanced analytical skills – Google Analytics, Google Tag Manager, consent management, competitive keyword analysis or data‑driven optimisations.
- Experience budgeting and forecasting, managing multi‑million‑rand annual budgets.
- Creative and strategic mindset – A/B testing, creative optimisation, strategy for customer journey stages.
- Excellent communication – Articulate complex ideas and results to technical and non‑technical stakeholders.
- Experience with CRM, marketing automation, email marketing, landing page optimisation or CRO is a plus.
- Action‑oriented, self‑starter, able to work independently in a fast‑paced environment.
Preferred
- Experience scaling ATL advertising budgets.
- Experience with Big Query/SQL and GA4.
- Experience marketing a product to a category leader in the education market.
- Knowledge of Search Engine Optimization.
- Knowledge of design tools such as Figma.
Benefits
- Hybrid work – flexibility and remote options.
- Opportunity to enrol part‑time in company coding bootcamps.
- Work with leaders in edtech across Africa, Europe and the US.
- Make a life‑changing impact on education and tech careers.
Values
People‑forward culture, obsession with potential, growth mindset and relentless improvement.
#J-18808-Ljbffr
Title: Paid Media Lead; Accounts
Company: HyperionDev
Location: Johannesburg, South Africa
Category: