Overview

Paid Media Campaign Specialist Jobs in City of Cape Town, Western Cape, South Africa at Pain-Free Dental Marketing

Title: Paid Media Campaign Specialist

Company: Pain-Free Dental Marketing

Location: City of Cape Town, Western Cape, South Africa

Paid Advertising Campaign Specialist

We do not just run ads for dental practices. We help practices grow by combining strong strategy, thoughtful creative, and disciplined campaign execution that leads to real business outcomes. We are looking for a Paid Advertising Campaign Specialist who wants to be part of that.

This role is a great fit for someone who enjoys both the detail and the bigger picture. You should care about building campaigns well, improving performance over time, and being part of a team that is always looking for ways to sharpen the work. If you like solving problems, paying attention to what the data is telling you, and helping turn strategy into action, you will likely do well here.

At PFDM, this role is about more than launching ads and making surface-level updates. We want someone who can think clearly, spot opportunities, catch issues early, and make thoughtful changes that improve performance. You will help bring campaigns to life, optimize them over time, support reporting, and contribute insights that help the team make better decisions for clients.

Pain-Free Dental Marketing is a specialized marketing company that exclusively serves dental practices. We believe marketing should feel specific, human, and useful, not generic or overly templated. We use strategy, storytelling, and strong execution to help clients connect with the right patients and grow in a way that makes sense for their business.

How to Apply

Please submit your resume along with a short email to [email protected] (cc [email protected]) that includes the following:

  1. A brief overview of your experience in paid media
  2. Examples of campaigns or accounts you have managed, including results where possible
  3. Your answers to the four application questions below

Applications that do not include these items will not be considered.

Application Questions

  1. You inherit a Google Ads account that has been running for six months with consistent spend but flat performance. What are the first three things you would look at, and why?
  2. A client-facing teammate notices that conversions reported in Meta Ads do not match what they see in Google Analytics. How would you diagnose and work through that discrepancy?
  3. In your opinion, what are the 3 most important aspects of a successful video campaign on paid social platforms like Meta or TikTok?
  4. Tell us about a campaign or account you helped improve. What was happening before, what changes did you make, and what was the result?

Primary Responsibilities

  • Build and manage paid media campaigns across Google Ads, Meta Ads, and other relevant platforms as needed
  • Monitor campaign performance and make thoughtful, data-informed optimizations
  • Support pacing, budget allocation, and account health across multiple client accounts
  • Help maintain clean tracking and measurement through Google Analytics, Google Tag Manager, and platform-side conversion setup
  • Analyze campaign data and turn it into useful recommendations and next steps
  • Collaborate with strategists, creatives, and client-facing teammates to improve messaging, targeting, offers, and overall campaign direction
  • Maintain organized reporting notes, documentation, and updates inside the team’s systems, including Google Suite and Asana
  • Take ownership of campaign work in internal discussions and, when needed, contribute to client-facing performance conversations
  • Be open to discovering and testing new platforms.

Qualifications

Required capabilities

  • Strong working knowledge of Google Ads, especially Search and Video
  • Strong working knowledge of Meta Ads
  • Experience with Google Analytics and Google Tag Manager for tracking, reporting, and conversion setup
  • Ability to manage and improve campaigns across a range of budgets
  • Comfort working inside Google Sheets, Docs, and project management systems
  • Strong attention to detail and a clear, practical communication style

Preferred experience

  • 3 to 5 years of hands-on paid media experience, ideally in an agency environment
  • Ad copywriting experience, especially direct response
  • Familiarity with creative testing and performance feedback loops
  • Light design or video-editing awareness
  • Interest in using AI tools to improve workflow, reporting, or testing efficiency

Success traits

  • Dependable and consistent
  • Thoughtful and detail-oriented
  • Curious about performance and how to improve it
  • Comfortable taking initiative
  • Able to adapt as priorities shift
  • Strong follow-through
  • Cares about doing solid work and being a good teammate

What It’s Like to Work Here

We move quickly, and we care a lot about doing good work. This is a team for someone who enjoys ownership, collaboration, and steady improvement. We test ideas, learn as we go, and keep refining the system as we grow. If that sounds energizing to you, there is a lot of room here to contribute and develop.

Apply

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