Overview
Paid Digital Media Specialist Jobs in Milnerton, Western Cape, South Africa at Collab Advertising
Title: Paid Digital Media Specialist
Company: Collab Advertising
Location: Milnerton, Western Cape, South Africa
About the Role
We’re looking for a hands-on Paid Digital Media Specialist to join our growing team at Collab.
This is not a reporting-only role. You’ll be responsible for building, buying, and optimising campaigns across various platforms — with a clear focus on driving real business results (leads, CPL, and quality).
You’ll work on high-volume, performance-driven accounts where your decisions directly impact sales outcomes.
What You’ll Do
- Set up and manage campaigns across platforms, like:
- Google Ads (Search, Dem Gen, PMax, etc.)
- Meta (Facebook & Instagram)
- Optimise campaigns daily to improve:
- Cost per lead (CPL)
- Lead quality
- Conversion rates
· Run structured A/B tests (creative, audiences, landing pages)
· Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives
· Monitor and adjust budgets based on performance
· Analyse performance and extract clear, actionable insights
· Work closely with strategy and client teams to improve results
What We’re Looking For
- Bachelor’s degree in marketing or equivalent.
- 2–5 years of experience in paid media (agency experience preferred)
- Proven track record in managing lead generation campaigns
- Strong working knowledge of:
- Google Ads
- Meta Ads Manager
- Experience with:
- Conversion tracking (GTM, GA4, Meta CAPI)
- Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn
- Campaign structure and optimisation best practices
- Ability to think beyond the platform (not just clicks and CTR)
- Comfortable working in a fast-paced, performance-driven environment
Bonus Points
- Experience in automotive or high-volume lead gen industries
- Understanding of lead quality vs volume dynamics
- Ability to interpret data and communicate insights clearly
What You’ll Get
- 🏡 Hybrid working setup (Milnerton-based office)
- 🚗 Exposure to major national brands and campaigns
- 📈 Real growth opportunity in a scaling agency
- 💡 A team that values performance, ownership, and smart thinking