Overview
Outbound Campaign Manager Jobs in Cape Town, South Africa at Electrum
The Company
Electrum is the next-generation cloud-native payments technology company.
Since 2012, we have established ourselves as a respected partner to banks, retailers and mobile network operators through our deep expertise and track record in delivering trusted enterprise-grade payments solutions.
We’ve built a reputation in providing solutions for high-volume payment schemes and services that enable our clients to deliver to their customers  love that the projects we work on touch the lives of millions of South Africans daily, making a real difference.
The Opportunity
Product Marketing Specialists at Electrum play a crucial role in supporting our sales efforts through conceptualising and rolling out proactive campaign strategies. Electrum is growing and we are looking for you to add your passion for building campaigns and programmes that drive leads and opportunities to the marketing team. You will work with leading banks, retailers and mobile network operators at a time when the payments industry is undergoing unprecedentedinnovation.
The
role
You will play a crucial role in defining the go-to-market strategy. You will combinestrategic planningwith creative content development and seamless execution to support pipeline growth with both new and existing clients. You will do this using your greatcommunication skillsand crossteam collaborationwhile ensuring compliance with industry standards.
During your day, you will:
Design and execute multi-tactical marketing campaigns and programmes, across relevant go-to-market channels
Leverage market and user research to identify the best way to reach new and existing client personas within our ideal customer profile
Draft the content that will showcase our products unique value and support your campaign including key messaging, landing pages, newsletters, adverts and promotional materials
Optimise campaign conversion rates through analysis and client feedback
Prepare performance reports for campaign optimisation and monthly business reviews
Work closely with the product and sales teams to align with product messaging and sales goals
Requirements
A Bachelor’s degree preferably with marketing
A minimum of 5 years experience working as a campaign manager
Account based marketing experience
Preference will be given to experience in marketing complex B2B technology within the enterprise financial services software industry
Additional skills
Evidence of successful campaign creation and execution
Good writing skills
Greatcommunication skills
Curious about software driven technology
Able to build campaigns for a complex B2B environment
Project managementexperience
Strongattention to detailandproblem-solving skills
Highly motivated, self-starter
Experience with Google Suite and Google Analytics
Exposure to tools such as Hubspot, Asana, social media analytics, etc
Understanding of POPIA
Benefits and a bit about our culture
A goodwork-life balanceis very important  help you manage your own time and energy, Electrum offers benefits such as:
Onsite gym and shower facilities
Daily cooked lunches and a stocked kitchen for the mid-day nibbles
Team socialising, hikes, getaways, and dinners
We have created a safe,transparentenvironment where we know mistakes happen, and that’s okay. We even have a 3 step approach to dealing with them:
Tell everyone about it
Fix the mistake
Tell everyone about it
You are re…
Title: Outbound Campaign Manager
Company: Electrum
Location: Cape Town, South Africa
Category: Marketing / Advertising / PR, IT/Tech
