Overview
Oncology Brand & Customer Manager – SSA Jobs in Midrand, South Africa at Merck
Job Description
As the Oncology Brand and Customer Manager for SSA, you will be at the forefront of our mission to enhance access toinnovativeoncology solutions across multiple countries. You’ll leverage your deep understanding of market dynamics, regulatory landscapes, and customer needs to develop and execute strategic marketing initiatives that resonate with healthcare providers and patients alike. You will be responsible for all product activities, within the defined region, relating to the development and implementation of the Oncology commercial strategy.
The position will develop and oversee the commercial and brand strategy for the Oncology Franchise and assume responsibility for new product launches. The role will also be responsible for developing and implementing digital strategies and providing the necessary digital tools and/or content.
Responsibilities include but will not be limited to the following key activities:
Accountable for the successful delivery of the marketing strategy and tactics to deliver performance across the oncology portfolio.
Analyze local market and identify commercial opportunities; allocate resources and manage budgets.
Develop strategies for major accounts; track, monitor progress and adjust activities accordingly.
Lead alignment between differentcross-functional teams.
Ensure cross-functional team plans (Sales, Medical, CDx, Market Access, PCPH, and Regulatory) are in line with brand/franchise local strategic priorities.
Understand and articulate the Customer Buying Process and execute Customer segmentation and targeting.
Lead local customer teams for Brand and align around local brand/franchise strategy.
Implement Regional & Global Marketing Strategy for the Brand locally.
Develop country PP – marketing tactics, channel mix, PA, resources sections.
Provide forecasting and track local initiatives and utilization of localpromotionbudgets (oversight).
Utilize materials developed by the global teams and customize it to local markets.
Search for new andinnovativeways of interacting with the Customer with a particular focus on digital solutions.
Understand the Customers channel preferences and develop and deliverinnovativeprograms and services in line with Customer needs.
The position will have primary responsibility for the following:
Accountable for the growth and performance of Oncology brands.
Lead the formulation and execution on brand strategy for Oncology brands.
Oversee and co-ordinate the implementation of such strategies by the Sales Force.
Drive market preparation and launch excellence for new product introductions.
P&L responsibility which includes forecasting, product promotional spend that will drive positive ROI,resource allocationthat will deliver financial strength of the brands.
Develop and implement robust Scientific leader engagement plans.
Other Activities
The incumbent needs to:
Be able to meet deadlines, work within a team, and have the ability to collaborate and communicate with all internal and cross-functional stakeholders (including Sales Team, Medical department, Manufacturing Division, Finance Department, HR Department, External Affairs Department, Market Access).
Demonstrate the ability to liaise with relevant external customers on a professional basis (including Oncologists, relevant referring specialists, Network groups, funders).
Immediately implement existing strategies and develop new promotional strategies and material for the brands wit…
Title: Oncology Brand & Customer Manager – SSA
Company: Merck
Location: Midrand, South Africa
Category: Management, Marketing / Advertising / PR
