Overview
Meta Ads Media Buyer Jobs in Cape Town, South Africa at Lead Generation Group
About Us:
We’re a fast-growing lead generation company that thrives on turning ad spend into revenue. Meta is our primary growth channel — and we’re looking for a Media Buyer who lives and breathes Facebook & Instagram Ads to help us scale even faster.
This isn’t about playing it safe with boosted posts. We’re looking for someone who understands the Meta platform inside out, from testing cold audiences to dialing in retargeting sequences — someone who’s hungry to optimize, scale, and take ownership of real performance metrics.
What You’ll Be Doing
Meta Campaign Management: Launch, manage, and optimize Facebook & Instagram ad campaigns with a strong focus on CPL, CPA, and ROAS.
Audience Building: Develop and test detailed audience strategies (cold, lookalike, retargeting) based on customer intent and funnel position.
Creative Direction: Collaborate with designers and copywriters to brief, test, and iterate on high-performing ad creatives and copy.
Data-Driven Optimization: Monitor performance daily, identify trends, and make fast, strategic decisions to maximize results.
Funnel Alignment: Coordinate closely with our landing page and CRO teams to ensure seamless lead generation and strong conversion rates.
Testing Frameworks: Implement structured, methodical testing (ad angles, hooks, formats, offers) to scale what works and cut what doesn’t.
What We’re Looking For
2+ years of hands-on experience running Meta Ads (Facebook & Instagram) at scale
Proven track record of managing and scaling monthly ad budgets
Deep understanding of Meta’s ad tools, targeting capabilities, and optimization strategies
Strong grasp of direct-response principles, ad psychology, and funnel performance
Comfortable interpreting data to make fast, confident media buying decisions
Experience in lead generation or info products is a major bonus
What We Offer
A fully remote role
Competitive base salary
Clear growth path in a fast-moving digital business
A creative, testing-heavy environment with full support for your ideas
A chance to have real impact — your performance directly drives company growth
If you’ve scaled Meta campaigns profitably and want the freedom to go further — this is your role.
Apply now and show us what you can do.
Title: Meta Ads Media Buyer
Company: Lead Generation Group
Location: Cape Town, South Africa
Category: IT/Tech (Digital Marketing)
