Overview
Merchandising Manager Jobs in Johannesburg, South Africa at The HEINEKEN Company
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Immediate Superior:
Excellent Omni-Channel Execution Manager
Location:
Johannesburg
Function:
Sales
Sub Function:
Sales Excellence
Type of
Contract:
Permanent
Reference Number: 120628
Closing Date: 04/02/2025
1.Purposeof the job
TheMerchandisingManager plays a crucial role in enhancing brand power and visibility, through the implementation of PICOS in outlets, and driving overallmerchandisingexecution for Heineken Beverages. This position involves developing and implementing effectivemerchandisingstrategies, collaborating withcross-functional teams, and ensuring a consistent brand presence across various Off Trade channels.
2. Key Responsibilities
Merchandising Strategy
• Full accountability for the management of multiple 3rd partymerchandisingpartners.
• Develop and executemerchandisingstrategies that align with business objectives, PICOS guidelines and must win battles for the OPCO.
• Analyse and understand market trends, shopper behaviour patterns, and competitor activities to ensure competitive advantage in market.
• Ensuremerchandisingstrategies incorporate our significant portfolio, to differentiate HB from our competitors.
In-Store Execution
• Plan and implement in-storemerchandisingdisplays and promotions to maximize product visibility and drive sales.
• Empower 3rd partymerchandisingteams to be able to capitalize on opportunities in trade, by providing the required tools and capabilities.
• Work closely with regional teams to ensure meeting cadence and full operational alignment between central HB, regional HB and 3rd parties.
• Collaborate with retailer sales and operational teams to secure primary shelf space, gondola ends displays, and other prominent secondary placements.
Visual Merchandising
• Work closely with the marketing and 3rd party operational teams, to develop and implement effective, visually appealing and on-brandmerchandisingmaterials.
• Ensure consistency in visual elements across all retail locations.
• Ensure excellence in execution across covered universe.
Inventory Management:
• Ensure thatmerchandisingpartners are actively rotating and managing stock in trade to avoid aging stock, and prevent stock outs.
• Collaborate with regional sales teams to manage ageing stock.
Promotional Activities:
• Work closely with AP, MOS, Brand and trade marketing teams to ensure accurate and timeous briefing of campaigns to be implemented in trade.
• Actively manage POS material, draw rates, and implementation rates on a daily basis. Troubleshooting where required.
• Collaborate with the activity planning team to ensure accuracy of campaign information (Universe, Implementation Guidelines and POS elements per outlet)
• Monitor implementation progress to ensure 80% implementation by end week 2, and full 99% implementation by campaign close date.
Training and Development:
• Develop and facilitate training andeducationofmerchandisingteams, to ensure full understanding of HB in trade aspirations.
• Conductproduct knowledge training, ensuremerchandisingguidelines are adhered to, and drive 3rd party team understanding of PICOS.
• Provide ongoing support andcommunicationto ensure alignment with company must wins.
Data Analysis:
• Utilize audit data to drive performance on sales execution measures, through exception reporting and thecommunicationof current performance level to the 3rd party teams.
• Track outlet adherence to business drivers (A2
QVP2)
• Generate…
Title: Merchandising Manager
Company: The HEINEKEN Company
Location: Johannesburg, South Africa
Category: Management, Retail
