Overview

Media Sales- Senior Market & Business Intelligence Specialist Jobs in Gauteng, South Africa at MultiChoice Group

Title: Media Sales- Senior Market & Business Intelligence Specialist

Company: MultiChoice Group

Location: Gauteng, South Africa

The Organisation

MultiChoice Group (MCG), a subsidiary of Groupe CANAL+, is a leading provider of entertainment and related consumer services. The company has an expanding ecosystem, underpinned by scalable technologies, and track record now spans almost 40 years. MCG provides video entertainment products and services through its linear and streaming platforms to millions of households across 50 countries on the African continent. Continues to grow by producing and acquiring the best local, sport and international content, offering tiered subscription packages and aggregated streaming services to its customer base. MCG’s superior technology capabilities enable it to continue innovating around distribution, digital, payment solutions and content security to offer the best customer experience across the continent. Reaching up to 100million individuals daily, the MultiChoice Group is using its scale and distribution to expand its platform to include sports betting and interactive entertainment, fin-tech services, household services (focused on internet connectivity with emergency response services) and ed-tech. Irdeto which is MCG’s technology business, provides platform cybersecurity services which protect over 6 billion devices and applications globally for some of the world’s best media and technology brands, as well as clients in the connected industries.

Purpose of the Position:

  • To support data-led media strategy, sales enablement, and pricing optimisation across Nigeria, ESA and PSA markets through audience and market intelligence.
  • To translate audience and market insights into revenue-generating media solutions and commercial recommendations
  • To support Sales teams with execution-ready proposals, performance analytics, and pricing rationale
  • Provide technical support in the audience measurement trading currency in market.

  • Operate within a distributed MBI Model, contributing specialist expertise and delivering market intelligence outputs across for Nigeria, ESA and PSA in collaboration with regional stakeholders.
  • Support briefing intake processes and contribute to the timely delivery and quality of market intelligence outputs across markets.
  • Apply established, standards, methodologies and best practice in analytics, reporting and media strategy
  • Contribute to cross-market deliverables to support timely and commercially relevant outputs for Sales and stakeholders.

Key Performance Objectives

Tasks

Industry Insights & Market Intelligence

  • Analyse audience, category and competitive data across multiple African markets
  • Translate insights into clear commercial opportunities and narratives
  • Identify:
  • Growth categories and sectors
  • Underspending clients and revenue gaps
  • Provide input into regional and market strategy development

Media Strategy & Sales Enablement

  • Support the development of integrated media strategies across Linear, Digital and VOD platforms
  • Translate client briefs into:
  • Targeting strategies
  • Channel mix and campaign structures
  • Create insight-led, client-ready proposals and sales decks
  • Support Sales teams through insight-led recommendations aimed at improving proposal effectiveness and commercial outcomes. Provide clear strategic rationale for all recommendations

Sales Execution & Commercial Support

  • Support the briefing process by ensuring requirements are clearly understood and outputs are delivered within agreed timelines. Support execution of client ready go-to-market decks and proposals across markets
  • Provide analytical support to assist alignment between client objectives, inventory availability and revenue targets. Track proposal pipeline and conversion performance
  • Support structuring of strategic and high-value deals
  • Act as a trusted specialist to Sales teams

Analytics, Reporting & Performance Optimisation

  • Contribute to the quality and consistency of all MBI ouputs through adherence to established frameworks and standards.
  • Develop and maintain reporting frameworks, dashboards and analytical tools in line with established best practices. Analyse:
  • Campaign delivery vs objectives
  • Revenue performance vs targets
  • Provide actionable recommendations to optimise ROI and yield
  • Conduct post-campaign analysis and embed learnings into future strategies

Pricing & Commercial Optimisation

  • Support development of:
  • Rate cards
  • Pricing and Packaging frameworks
  • Provide data-backed pricing rationale for:
  • Client proposals
  • Deal negotiations
  • Analyse:
  • CPM and yield performance
  • Identify opportunities to improve inventory monetisation across markets through analysis and recommendations.

Digital & Audience Strategy

  • Integrate digital, streaming and VOD into all media strategies
  • Leverage audience segmentation and data platforms (DMPs)
  • Contribute to the development of cross-platform audience journeys and targeting approaches. Support digital transformation of media planning and monetisation

Stakeholder Management

  • Build strong relationships with:
  • Sales teams
  • Agencies and clients
  • Internal business units
  • Data providers and software solution providers in market
  • Act as a trusted advisor on strategy, analytics and pricing
  • Collaborate with cross-functional teams to support delivery of integrated commercial outputs
  • Liaise with audience measurement and trading currency providers regarding channel onboarding, offboarding and data integrity requirements
  • Support engagement with analytics software providers to optimise system utilisation and ensure continuity of service.

Qualifications

  • Bachelor’s degree in marketing, Advertising, Media Studies, Business Management, Economics, Statistics, Data Analytics or a related field
  • Postgraduate qualification advantageous

Experience

  • 5–8 years’ experience in media strategy, market intelligence, audience analytics, media planning or commercial mediaenvironments
  • Experience supporting sales teams through the development of insight-led media recommendations, proposals and client presentations.
  • Experience analysing audience, campaign and market performance data to inform commercial decision-making.
  • Experience using audience measurement, media research and analytics tools to generate insights and recommendations.
  • Experience working across linear, digital and/or streaming media platforms.
  • Experience engaging with internal stakeholders, agencies and clients in a commercial media environment.
  • Experience across multiple African markets will be advantageous.
  • Exposure to media pricing, rate card development, yield optimisation or commercial modelling will be advantageous.

Technical Competencies

  • Data Analytics & Insight Generation
  • Media Measurement & Research
  • Reporting & Visualisation
  • Commercial Analytics
  • Media & Platform Knowledge
  • Strategic Communication

Behavioural Competencies

  • Organisational Awareness: Understands how team goals align with broader departmental objectives.
  • Proactive Problem Solving: Anticipates issues and takes initiative to resolve them.
  • Collaborative Leadership: Works collaboratively within and outside the team to achieve goals.
  • Delegation: Assigns tasks effectively, balancing team strengths with developmental opportunities.
  • Influence and Persuasion: Positively influences team and stakeholders to support projects and goals.
  • Technical Expertise Application: Applies specialised knowledge effectively to support team projects.

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