Overview
Marketing Specialist Jobs in Cape Town, Western Cape 8000 at VUKA GROUP
Full Job Description
VUKA Group is a leading business intelligence and events company, providing market insights and networking opportunities across key industries. Our Green Economy portfolio connects professionals, businesses, and thought leaders in the mining sector through world-class events, digital platforms, and marketing strategies. We are seeking a dynamic Marketing Specialist to join our team and drive strategic marketing initiatives for our Green Economy portfolio.
Marketing & Strategy Skills:
Developing and executing marketing strategies
Creating and managing multi-channel campaigns (email, social media, paid ads, PR)
Market research & competitor analysis
Data acquisition & segmentation strategies
Analysing campaign performance and reporting insights
Digital & Content Marketing Skills:
SEO & SEM optimization
Social media marketing (organic & paid)
Email marketing & automation
Content creation (blogs, articles, press releases)
Copywriting & storytelling for digital platforms
Creative & Multimedia Skills:
Video editing (Adobe Premiere Pro, Final Cut Pro, or other software)
Graphic design using Canva (social media posts, presentations, reports)
Basic knowledge of Adobe Photoshop & Illustrator
Creating engaging visuals and animations
Understanding brand identity and design principles
Technical & Analytical Skills:
Using Google Analytics & data analysis tools
CRM & marketing automation tools (HubSpot, Mailchimp)
A/B testing & performance optimization
Budget management & ROI tracking
Project & Communication Skills:
Strong organizational & project management abilities
Excellent written & verbal communication
Collaboration with cross-functional teams (designers, sales, event teams)
Time management & multitasking under tight deadlines
Requirements:
Bachelor’s degree or equivalent qualification in Marketing Management.
Minimum of 3 years’ experience in a strategic B2B marketing role.
Proven track record in developing successful marketing campaigns.
Strong knowledge of complex databases and segmentation techniques.
Ability to track, analyze, and optimize marketing performance data.
Strong expertise in digital marketing techniques.
Excellent project management skills, from planning through to execution.
Strong interpersonal, written, and verbal communication skills.
Competencies:
Ability to work independently under tight deadlines.
Strong analytical skills with keen attention to detail.
Balance of creative and analytical thinking.
Excellent organizational and multitasking abilities.
Strong people management and leadership skills.
Enthusiasm and motivation to achieve outstanding results.
Strong business acumen and problem-solving capabilities.
Ability to handle pressure and work efficiently under tight deadlines.
Collaborative team player with the ability to work independently.
Job Types: Full-time, Permanent
Pay: R19Â 000,00 – R20Â 000,00 per month
Education:
Diploma (Required)
Experience:
Digital Marketing: 2 years (Required)
Location:
Cape Town, Western Cape 8000 (Required)
Work Location: In person
Application Deadline: 2025/06/03
Title: Marketing Specialist
Company: VUKA GROUP
Location: Cape Town, Western Cape 8000
Category:
