Marketing Manager – Retail Head Office Jobs in Sandton, South Africa at Service Solutions
Position: Marketing Manager – Retail Head Office )
Strategy & Planning
Develop and execute the retail marketing strategy aligned to commercial and brand objectives
Plan and manage annual and seasonal marketing calendars across all channels
Drive customer acquisition, retention, and footfall growth across physical stores and online platforms
Align marketing initiatives with merchandising, buying, and sales teams
Campaign Management
Lead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives)
Manage ATL, BTL, and digital campaigns to drive traffic and conversion
Coordinate in-store activations, POS, visual merchandising support, and experiential marketing
Ensure consistent brand messaging across all customer touchpoints
Digital & Performance Marketing
Oversee digital channels including paid media, social media, email marketing, and website content
Analyse campaign performance, customer insights, and ROI to optimise spend
Collaborate with e-commerce teams to drive online sales and omnichannel growth
Manage CRM and loyalty marketing initiatives
Brand Management
Protect and build brand equity across all retail channels
Ensure brand guidelines are implemented consistently in-store and online
Manage creative development, content production, and agency relationships
Trade & Retail Marketing
Develop trade marketing plans to support store openings, promotions, and category growth
Partner with suppliers and brand partners on co-funded campaigns and activations
Drive in-store marketing excellence through POS, signage, and promotions
Budget & Stakeholder Management
Own and manage the marketing budget, ensuring cost control and ROI optimisation
Present marketing performance, insights, and recommendations to senior management
Work closely with internal stakeholders including sales, operations, buying, and finance
Market & Customer Insight
Monitor market trends, competitor activity, and customer behaviour
Use data and insights to inform campaign planning and decision-making
Identify growth opportunities and innovation in retail marketing
Team Leadership
Lead, mentor, and develop the marketing team and external partners
Manage agencies, designers, media partners, and suppliers
Compliance & Governance
Ensure compliance with advertising standards, POPIA, and brand/legal requirements
Manage approvals and risk across all marketing activity
Main requirements
Relevant marketing experience with a retailer
Relevant tertiary studies
Title: Marketing Manager – Retail Head Office
Company: Service Solutions
Location: Sandton, South Africa
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