Overview
Marketing Manager Independent Automotive Aftermarket Business – Gauteng Jobs in Johannesburg, South Africa at Select Motor Recruitment
Key Responsibilities
1. Digital Marketing & Lead Generation Develop and manage multi-channel marketing campaigns to drive B2B lead generation. Oversee SEO, Google Ads, Linked In campaigns, and direct marketing initiatives. Utilize CRM and digital platforms to optimize
customer engagement
and sales conversion. Implement Whats App, email marketing, and social media campaigns to build
brand awareness
.
2. Content Creation & Brand Positioning Manage and develop video content, social media strategies, and digital advertising. Ensure consistent brand messaging across all marketing channels. Oversee the production of blog posts, case studies, and technical content for customer
education
.
3. Trade Shows & Industry Events Plan and manage regional trade show participation and
customer engagement
events. Develop pre- and post-event marketing campaigns to maximize outreach and lead generation. Work with key industry partners to enhance brand visibility at trade events.
4. Distributor &
Customer Engagement
Develop marketing support programs to strengthen distributor relationships. Organize customer events and industry
networking opportunities
. Implement loyalty and retention initiatives to drive long-term
customer engagement
.
5. Market Research & Performance Tracking Conduct market analysis and competitor research to identify trends and opportunities. Track campaign performance metrics, including website traffic, lead conversion, and brand reach. Provide regular reports and insights to
senior management
. Requirements 5+ years of marketing experience, preferably in B2B or IAAM industries. Strong expertise in digital marketing, lead generation, and content development. Experience in trade show management and distributor marketing.
Proficiency in SEO, Google Ads, CRM systems, and social media platforms. Excellent
communication
,
project management
, and
analytical skills
. Preferred Skills
Experience with
B2B e-commerce platforms and digital sales tools. Knowledge of video content creation and You Tube marketing. Background in automotive aftermarket, industrial, or technical marketing. Why Join? Lead strategic marketing initiatives in a growing industry. Work in a
fast-paced
,
innovative
environment with a strong team.
Competitive salary
and performance-based incentives.
Opportunities for career growth
, industry networking, and travel.
* Only candidates that meet the criteria will be shortlisted and contacted
* If you have not heard from us within 14 days from submission of your CV to us, you can assume you have not been successful
* Only candidates with Automotive Industry experience will be considered and contacted unless otherwise stipulated If you are interested and have the required SKILLS and EXPERIENCE according to the job spec, please UPLOAD your current, updated CV on our Website using the following link:
Title: Marketing Manager Independent Automotive Aftermarket Business – Gauteng
Company: Select Motor Recruitment
Location: Johannesburg, South Africa
Category: Marketing / Advertising / PR (Marketing Manager, Digital Marketing, Marketing Strategy, Marketing Communications)
