Overview
Marketing Manager/Fmcg – Retail Jobs in Johannesburg, South Africa at The HR Company
Position: Marketing Manager (Fmcg – Retail)
Global food manufacturing organisation requires a Marketing Manager, located in Johannesburg, who will report to the Consumer Director.
POSITION INFO :
Purpose :
To contribute to the delivery of overall business objectives by delivering brand objectives through the development and management of market and brand strategies and their detailed execution.
The incumbent will maintain a motivated and productive team – work and collaborate across the business and with external partners and service providers.
Requirements :
Marketing degree / diploma or other relevant business qualification
Min. 10 years’ experience in Senior Brand or Marketing Management role in FMCG
Duties include :
Develop and execute annual market and brands strategy to support company objectives
Develop, manage, co-ordinate and execute marketing campaigns across various channels (digital, social and traditional media) driving brand desirability
Manage, maintain and grow the brand equity
Manage the profitability of the brands by managing the annual budgets, to deliver margin and profit objectives across the portfolio
Analyse campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derived
Monitor market trends, competitor activities and customer insights
Track and analyse the productivity of the whole product portfolio and range
Manage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategy
Collaborate with all relevant internal and external parties
Ensure that all marketing brand guidelines, brand identity, packaging spec sheets and design guidelines are adhered to
Drive brand visibility, develop relevant marketing material including store signage, POS, display units and store activations
Manage campaign and promotional in-trade executional excellence
Develop and implement campaigns across media channels and monitor performance
Conduct market research and competitor analysis
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Title: Marketing Manager/Fmcg – Retail
Company: The HR Company
Location: Johannesburg, South Africa
Category: Marketing / Advertising / PR (Marketing Manager, Branding Specialist / Ambassador), Management
