Overview
Marketing Insights Analyst Jobs in Westville, South Africa at The Unlimited
Location: Westville
We’re looking for a Marketing Insights Analyst to drive customer journey
optimization
, retention, and GP growth through data-driven insights. You’ll work cross-functionally with teams (Brand, Customer Sales, Product, IT) and external partners to analyse trends, refine customer interactions, and enhance lifecycle value.
Key Responsibilities:
Analyse data to uncover insights that improve
customer retention
and journey performance . Drive customer value and lifecycle management through targeted strategies. Identify new opportunities using CSAT, customer profiling, and other key data sources . Collaborate with internal teams to implement and optimize customer journeys. Support up-sell and cross-sell strategies , ensuring the right product reaches the right customer. Track, report, and provide recommendations based on A/B testing and key performance metrics .
What We’re Looking For:
2-3 years of experience in marketing insights, data analysis, or customer journey
optimization
. Strong commercial and
analytical skills
with a data-driven mindset. Proven ability in relationship management and presenting insights to key stakeholders. Customer and brand-centric approach with a passion for improving engagement. Experience in
project management
and SCRUM methodology is a plus. Familiarity with CRM systems and customer journey tools.
Title: Marketing Insights Analyst
Company: The Unlimited
Location: Westville, South Africa
Category: Business (CRM, Data Analyst), Marketing / Advertising / PR (Digital Marketing, CRM)
