Marketing Executive

Overview

Marketing Executive Jobs in Johannesburg, South Africa at McCain Foods

Position Title:

Marketing Executive

Position Type:

Regular – Full-Time

Position Location:

Rosebank

Requisition :

34639

At McCain Foods, our customer-obsessed culture is not just a principle; it’s the heartbeat of our organization. We define our customers as our partners, and we strive to exceed their expectations through

exceptional service

and trusted

collaboration

.

We think big and plan ahead and are committed to reshaping the frozen potato & Veg industry, evolving beyond a fry company. Our

focus on innovation

,

sustainability

, and consumer relevance drives us to explore new possibilities and challenge the status quo.

And to win, we bring out the best in our people, empowering every team member to play a vital role in delivering outstanding value. By inviting

diverse

perspectives and encouraging open dialogue, we create a safe space where every voice matters. Our leaders support and develop talent, recognizing that the journey is as important as the destination. When our people thrive, so does our company.

Join us in our journey to become the undisputed leader in frozen potatoes. Together, let’s redefine the future of food, one delicious, planet-friendly bite at a time.

Purpose of the Role

Reporting to the MD SAF, and a key member of the SAF SLT, this role will be responsible to deliver a top line growth [VOL & NSV] with accretive GP%. It will involve working with internal stakeholders, ensuring the marketing team deliver the short and long-term goals (to be aligned) for the Business Unit. It is responsible for developing, aligning and driving the overall marketing strategy, category growth and brand equity that supports the SAF BU ambitions.

This role has a dotted line connection with the APACSA Marketing VP to ensure best practice deployment of Global and Regional initiatives relevant for SAF.

The key results areas will be to reassess the business potential of all portfolios, understand our offering vs the consumer needs and demand spaces, and realign the portfolio, pricing, and

promotion

for growth. This role will also entail working closely with customers and aligning the plans with the Sales Director which are a win-win for all.

Key Responsibilities

P&L, Brand, Category Strategy, Planning & Management

Develop & articulate a clear andinnovativelong-term Marketing Strategy that ensures marketingleadershipand brand differentiation, aligning to our Global Vision 2030.Lead the teamin executing the shorter term [current FY] Brand Plans aligned to the longer-term strategy by outlining a clear roadmap & aligned targets to achieve the agreed business targets. In partnership with the Sales Director, deliver the Commercial Review plans for the coming FY as part of Q3 Q  annually.

Know the competitor, their strengths, product benefits & superiority vs McCain and our areas to focus on for competitive edge. Aligning with R&D on product Stewardship requirements & deliverables.

Buildcollaborative partnershipswith key customers.

Oversee brand positioning, messaging, and identity, ensuring consistency across all consumer touchpoints. Drive initiatives that enhance brand equity and loyalty. Manage timely ROI analysis of media spending and conduct agency reviews and RFP’s where needed. Ensure APACSA and Global alignmen…

Title: Marketing Executive

Company: McCain Foods

Location: Johannesburg, South Africa

Category: Marketing / Advertising / PR, Management