Overview

Marketer – Trade Jobs in Johannesburg, Gauteng, South Africa at MTN

Title: Marketer – Trade

Company: MTN

Location: Johannesburg, Gauteng, South Africa

Job Purpose:

  • The Regional Trade Marketer is responsible for executing and coordinating localised marketing plans and the overall Corporate Brand Identity ensuring seamless deployment across Consumer & Fintech, Enterprise, BRC, and Residential segments within the Region.
  • To focus on tactical implementation, ensuring marketing initiatives are effectively rolled out in alignment with the broader marketing strategy set by the Marketing Manager/ Senior Manager. The role spans media planning, brand activation, PR, events, acquisition, reporting, and Customer Value Management (CVM) execution.
  • To ensure best practice in marketing within the channel in alignment with central and regional strategy.

Key Roles & Responsibilities:

Key Activities & Responsibilities

1. Operational Coordination & Marketing Execution

  • Implement sales and service campaigns across all segments, ensuring alignment with brand trade marketing strategies.
  • Plan and execute regional marketing activities that drive product sell-through.
  • Manage regional event coordination, sponsorship activations, and mall promotions to enhance brand presence.
  • Oversee the execution of Below-the-Line (BTL) marketing projects, ensuring compliance with brand and regional strategies.
  • Coordinate the production and distribution of Point-of-Sale (POS) materials, ensuring proper use within trade channels. Ensure alignment to Merchandising guidelines provided by Channel Marketing.
  • Collaborate with external suppliers to facilitate the timely delivery of marketing elements.
  • Ensure seamless communication and implementation of trade marketing action plans across all regions.
  • Provide feedback on regional promotions and incentive programs to drive business improvements.

2. Trade & Channel Marketing Execution

  • Manage the OEM (Original Equipment Manufacturer) model and relationships at Head Office level.
  • Ensure proper product distribution and trade-level engagement.
  • Implement and monitor MTN and OEM incentive programs within the trade environment.
  • Work closely with the regional sales and marketing teams to identify innovative ways to enhance consumer channel performance.

3. Relationship Management & Stakeholder Engagement

  • Build and maintain relationships with key stakeholders, including suppliers, stores, shopping malls, and community leaders.
  • Maintain relationship and alignment with Brand & Marketing team on proposition, brand and retail positioning / messaging.
  • Act as the primary liaison for regional trade marketing activities, ensuring alignment with BRID (Branded Retail, Indirect & Digital) strategies.
  • Maintain continuous communication with sales teams to support marketing activations and retail-level execution
  • Address and resolve trade marketing-related queries in a timely manner.

4. Budget Management & Cost Optimization

  • Contribute to forecasting and budgeting for the trade marketing function.
  • Optimize trade marketing spend, ensuring all expenditures are within the allocated budget. Identify areas for cost savings and explore opportunities to maximize marketing ROI.
  • Seek opportunities to generate additional revenue through optimized trade marketing strategies.

5. Performance Monitoring & Reporting

  • Generate weekly and monthly performance reports on promotions, incentives, and trade activations.
  • Track and analyze marketing campaign effectiveness, providing insights to improve execution.
  • Maintain a dashboard of key marketing KPIs, including customer acquisition, brand visibility, and trade marketing impact.

6. Customer Satisfaction & Service Excellence

  • Ensure service delivery is aligned with local market segment needs.
  • Gather and integrate customer insights to refine trade marketing activations.
  • Develop contingency plans to enhance customer experience and mitigate service issues.
  • Continuously improve trade marketing processes to better meet customer expectations.

7. Governance, Policies and Procedures

  • Ensure effective implementation of (and compliance towards) all company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned.
  • Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
  • Continuously review key risks, issues and dependencies and set mitigation actions. Proactively flag and escalate issues and manage impacts on resources, costs and productivity.

8. People and Culture

  • Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors
  • Manage own performance and identify training needs.
  • Enable and model healthy employee relations and collaborative teamwork.
  • Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management.
  • Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour.

Core Competencies | Level

  • Marketing & Brand Strategy Execution — Expert
  • GTM & Commercial Awareness— Intermediate
  • Analytical — Intermediate
  • Campaign & Event Management — Expert
  • Stakeholder management & engagement – Intermediate

Supporting Competencies | Level

  • Project Management & Execution— Intermediate
  • Collaboration — Expert
  • Supporting and Co-operating — Expert
  • Adapting & responding to change — Expert

Job Portfolio Focus | Degree

  • Strategy — Low
  • Operations & Implementation — High
  • Team/ People Management — Intermediate

Collaboration & Influence | Degree

  • Internal ICT teams (Converged Solutions, Infrastructure, Networks, Cloud, Service Desk) — Medium
  • External vendors and service providers (hardware, cloud, networking) — High
  • Business units and project teams consuming ICT services — Medium

Job Outcomes / Results

  • Effective execution of GTM plans for product and service launches.
  • Alignment to central Brand & Marketing teams for proposition and brand messaging
  • Positive impact on sales through marketing support for trade and retail.
  • Successful execution of regional marketing campaigns, events, and promotions.
  • Comprehensive reporting and insights for continuous marketing improvement.
  • Strong collaboration with sales and commercial teams to drive regional growth.
  • Stronger stakeholder relationships that support the execution of marketing action plans.
  • Efficient use of trade marketing budgets to drive maximum ROI.

Education, Skills and Experience

Education

  • Post matric qualification in marketing communications or similar relevant qualification
  • Project planning diploma, or similar qualification or proven experience

Experience

  • At least 3 years of Industry experience
  • Experience in the execution of marketing and promotions
  • Experience in Project management
  • Experience of Informal Markets
  • Market Insight

Skills

  • Procedures and processes
  • Products and Services
  • Systems training
  • Computer training
  • Project management
  • Marketing – Proficiency in BTL marketing, event coordination, and media planning.

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