Overview
Market Analyst Jobs in Port Elizabeth, Eastern Cape at Crickley Dairy
Full Job Description
Are you passionate about turning data into insight? Do market trends, customer behaviour and competitive strategy excite you? If you’re someone who loves digging into numbers and spotting patterns others miss, this role might be your perfect fit. We are seeking a Market Analyst to join our sales team—someone who thrives on market intelligence, shopper insights and performance analysis to shape data-backed business strategy.
Role Purpose:
The purpose of the Market Analyst role is to provide actionable insights through the collection, analysis, and interpretation of market, consumer, and sales data. This role supports strategic and tactical decision-making by identifying trends, opportunities, and performance gaps that influence pricing, customer strategies, and business growth. The Market Analyst plays a critical part in translating complex data into clear, business-relevant recommendations that inform marketing, sales and overall commercial strategies.
Role Requirements:
Grade 12/Matric/Equivalent.
Bachelor’s Degree in Economics, Business, Marketing, Data Science, or a related field.
2–4 years experience in a Market Analyst, Insights Analyst or similar role.
Strong Excel and analytical skills; exposure to BI tools like Power BI, Tableau, or QlikView.
Solid understanding of market research methods and commercial performance metrics.
Strong storytelling ability with data—can turn numbers into narratives.
Attention to detail, curiosity, and a strong sense of business logic.
Bonus: Experience in FMCG, retail, agri-business, or manufacturing environments.
Key Performance Areas:
Market & Consumer Insights
Analyse customer behaviour, shopper trends and market dynamics to support business strategy.
Conduct regular market scanning—using internal and external sources—to identify growth opportunities.
Provide competitor benchmarking and support price positioning and product mix optimization.
Sales & Performance Analysis
Partner with Commercial teams to extract and interpret sales performance data across regions, channels, and categories.
Translate performance trends into actionable recommendations to close gaps or seize market opportunities.
Data Reporting & Visualisation
Develop and maintain dashboards and reports to track KPIs and measure campaign/initiative performance.
Ensure regular reporting cycles (weekly, monthly, quarterly) are delivered with accuracy and clarity.
Present insights to management and relevant stakeholders in clear, business-friendly formats.
Strategic Support
Contribute insights to the planning of marketing campaigns, new product launches, and customer growth strategies.
Assist with scenario modeling, forecasting, and strategic project evaluations.
Stakeholder Collaboration
Work closely with Marketing, Sales, Finance and Supply Chain to support business initiatives with credible data.
Present findings and make recommendations to mid- and senior-level decision-makers.
Job Type: Full-time
Pay: R40Â 000,00 – R45Â 000,00 per month
Ability to commute/relocate:
Port Elizabeth, Eastern Cape: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
Do you have strong excel and analytical skills; exposure to BI tools like power BI, Tableau, or QlikView?
Education:
Bachelors (Required)
Experience:
Market Analyst: 2 years (Required)
License/Certification:
Drivers License (Required)
Location:
Port Elizabeth, Eastern Cape (Preferred)
Work Location: In person
Application Deadline: 2025/06/17
Title: Market Analyst
Company: Crickley Dairy
Location: Port Elizabeth, Eastern Cape
Category:
