Overview
Junior Digital and Insight Strategist Jobs in Sandton at TBWA South Africa
Role: Junior Digital & Insight Strategist
Location: TBWA Hunt Lascaris, Johannesburg
Summary:
We’re looking for a sharp, curious, and proactive Junior Digital & Insight Strategist who thrives on connecting cultural signals, consumer behaviour, and data to uncover compelling insights and inform strategic thinking. This person should be highly attuned to what’s happening in the world – from pop culture and media to tech and emerging trends – and be able to translate this knowledge into meaningful creative and communication strategies.
Key Responsibilities
Monitor and synthesize cultural, digital, and consumer trends to help inform client and campaign strategies.
Conduct primary and secondary research using tools like Meltwater, GWI, and other third-party platforms. (Knowledge of these platforms are a bonus)
Support strategic planning by turning large volumes of data and observations into actionable insights.
Assist in the creation of presentations, strategic frameworks, and creative briefs.
Collaborate with creative, media, and client service teams to ensure insight-driven thinking is embedded throughout.
Stay on top of digital platform evolutions, audience behaviours, and social conversations.
Hard Skills (Technical Requirements)
Research & Data Tools:
Proficient in Meltwater, GWI (GlobalWebIndex), Google Trends, and other insight platforms.
Comfortable analysing both quant and qual data.
Digital & Social Fluency:
Solid understanding of social media platforms, content formats, and emerging tech (e.g. AI, Web3, etc.).
Presentation & Writing:
Strong PowerPoint/Keynote skills: able to distill complex ideas into clear, compelling decks.
Able to write strategic summaries, insights, and briefs with clarity and narrative flow.
Bonus:
Basic data visualization ability (Excel, Tableau, PowerBi, Google Studio).
Understanding of media/brand strategy frameworks.
?? Soft Skills (Attributes & Behaviours)
Curiosity-Driven:
Obsessed with how the world works, how people think, and why culture moves the way it does.
Critical Thinking:
Strong analytical mindset. Is able to interpret data, see patterns, and draw logical conclusions.
Collaborative:
A team player who thrives in an integrated agency setup and enjoys working across departments.
Organised & Detail-Oriented:
Can juggle multiple projects, deadlines, and research tasks without losing the thread.
Strong Communicator:
Can explain strategic thinking clearly, both verbally and in writing, even to non-strategic stakeholders.
Proactive & Self-Led:
Doesn’t wait to be told what to look for, brings fresh thinking and new observations to the table consistently.
Qualifications & Experience
1–2 years of experience in strategy, research, marketing, or digital communications (agency or client side).
A degree in marketing, communications or psychology. (but we’re open to interesting thinkers from all backgrounds).
Title: Junior Digital and Insight Strategist
Company: TBWA South Africa
Location: Sandton
