Head of Social Media

Overview

Head of Social Media Jobs in Home Based at 786 MG

We are looking for an experienced and creative Head of Socials to lead our social media strategy, content direction and digital community growth. The role will be responsible for building a strong brand presence across social platforms while leading the social media team and ensuring campaigns deliver measurable business results.

Key Responsibilities

• Develop and lead the overall social media strategy across Facebook, Instagram, LinkedIn, TikTok, X and YouTube.
• Lead, manage and support the social media and content team.
• Develop monthly and quarterly content and campaign plans aligned with business objectives.
• Oversee content calendars, campaigns, social copy, reels, videos and other creative content.
• Set the creative direction and maintain consistent brand voice across all social channels.
• Identify emerging social media trends and opportunities relevant to the brand.
• Develop strategies to increase engagement, reach, followers, leads and conversions.
• Oversee organic and paid social media campaigns.
• Work closely with designers, video editors, marketing teams and other departments.
• Manage influencer, creator and partnership campaigns where required.
• Oversee online community management and brand reputation.
• Ensure customer comments, messages and complaints are handled professionally and efficiently.
• Monitor competitor activity and identify opportunities to strengthen the company’s social presence.
• Analyse social media performance and provide actionable recommendations.
• Prepare weekly and monthly reports covering engagement, reach, traffic, leads, conversions and campaign performance.
• Establish KPIs and performance targets for the social media team.
• Manage social media budgets and ensure effective allocation of paid media spend.
• Support major marketing campaigns, launches, events and promotional activities.
• Ensure social media activities follow company policies, brand guidelines and applicable data/privacy requirements.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Media or a related field preferred.
• 4–7+ years of experience in social media, digital marketing or content marketing.
• Previous experience managing or leading a social media/content team.
• Strong understanding of Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Strong knowledge of organic and paid social media strategies.
• Experience with Meta Ads Manager and social media analytics.
• Excellent content strategy, copywriting and communication skills.
• Strong understanding of short-form video and social-first content.
• Ability to analyse data and turn insights into practical strategies.
• Strong leadership, team management and organisational skills.
• Ability to manage multiple campaigns and priorities simultaneously

Pay: R20 000,00 – R30 000,00 per month

Language:

• English (Preferred)

Work Location: Remote

Title: Head of Social Media

Company: 786 MG

Location: Home Based

Category: