Overview
Head of Soccer; Sports Betting Jobs in Sandton, South Africa at Initiate International
Position: Head of Soccer (Sports Betting)
We’re searching for a Head of Soccer who can turn passion into performance — leading the transformation of our soccer betting business across both digital platforms and retail outlets
.
This is more than a management role. It’s about vision, leadership, and creating a soccer betting experience that South African fans can’t get enough of.
You’ll have the full support of a talented marketing team
, a data specialist
, and close collaboration with the Head of Digital and Head of Retail — but you’ll be the driving force behind the strategy, innovation, and execution that takes our soccer portfolio to the top of the table.
Your Mission
- Lead and execute the growth strategy for soccer betting across online and retail channels.
- Use data analytics, player insights, and live trends to drive daily performance and decision-making.
- Reimagine and modernise the soccer product — leveraging technology, AI, and data to elevate engagement.
- Partner with marketing and digital teams to roll out creative campaigns that attract new customers and keep current players loyal.
- Track competitor activity, market trends, and customer behaviour to stay ahead of the game.
- Be the internal champion for soccer
, inspiring teams to think bigger and deliver a world‑class product.
What You Bring
- Minimum 5 years’ experience in sports betting, with a proven focus on soccer.
- Strong commercial acumen and a track record of driving revenue growth in digital and/or retail environments.
- Deep understanding of soccer betting markets
, player habits, and customer motivations. - Confident working with data and analytics to shape strategy and optimise results.
- A creative, high‑energy leader who thrives in fast‑paced, performance‑driven settings.
What Sets You Apart
- A genuine passion for the game and the industry.
- Strategic thinking matched with the ability to execute at speed.
- Leadership that empowers teams to achieve measurable success.
- Curiosity for innovation, AI, and next‑generation product evolution
.
How We’ll Measure Success
- Growth in soccer betting revenue across all platforms.
- Increased customer acquisition, engagement, and retention
. - Ongoing product innovation and rollout of market‑first features.
- Improved campaign ROI and market share uplift
.
This is your chance to lead South Africa’s soccer betting story — to blend passion, innovation, and commercial firepower into something truly game‑changing.
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Title: Head of Soccer; Sports Betting
Company: Initiate International
Location: Sandton, South Africa
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