Overview

Head of Growth and Content Jobs in South Africa at 212Degrees

Title: Head of Growth and Content

Company: 212Degrees

Location: South Africa

Head of Growth & Content

Right hand to the founder

Client Name: Mostyn Wilson

Client's Website: https://www.mostynwilson.com/

Working Hours: Monday–Friday, 8am–4pm UK time

Holiday: 30 days (including public holidays)

Pay Range: 1,900– 2,100 USD/month (+/- £1,500) (depending on experience)

Frequency of Payment: Monthly

IMPORTANT: Please note CV submissions will only be screened and responded to from the 20 July 2026

About the Job

Mostyn Wilson is an independent leadership advisor, executive coach and keynote speaker who works with senior leaders in financial and professional services. The business runs on a weekly content engine – daily LinkedIn posts, a weekly YouTube video and a weekly newsletter – alongside Mostyn delivering one-to-one executive coaching, workshops, leadership programmes, a digital product, and a leadership book due for publication in May 2027.

This is not a traditional assistant role. It is for the person who becomes the founder's right hand: someone who owns the growth strategy, builds the tools the business needs, and proactively looks for ways to make everything work better. Day-to-day admin is deliberately light (the founder handles his own inbox, travel and finances, and mostly runs his diary through Calendly). The weight of the role sits in strategy and growth, and then in executing on it, including writing, designing and editing content for LinkedIn, YouTube, and the newsletter.

The single most important quality is initiative. You'll be handed a goal – "grow the newsletter", "get more from YouTube", "launch this product well" – and trusted to work out how to reach it: researching, planning, building and then executing and improving. If you need to be told exactly what to do at every step, this isn't the role for you. If you're the kind of person who sees a problem, researches it, builds a solution, and comes back with something working, it is.

Specific Duties and Responsibilities

Strategy & Growth – the core of this role

  • Own the growth strategy across LinkedIn, YouTube and the newsletter, and help decide when and how to expand to other channels such as Instagram or X.
  • Take ambiguous goals and turn them into concrete, researched plans, then execute and iterate on them.
  • Research tactics and what's working for others using YouTube, Claude, ChatGPT and creator communities the founder is a part of, and translate what you find into practical steps for this business.
  • Significantly grow the newsletter from around 2,500 subscribers: build the growth plan, design and test lead magnets that will be appealing to a senior professional audience, and help shape how it's positioned (potentially building more than one newsletter for different audiences).
  • Build and own the marketing and sales strategy for Atomic Ambition – the founder's new AI platform / course – which launches in July 2026.
  • Improve YouTube performance: discoverability, titles, thumbnails, topic and outlier research, link tracking and analytics (the founder currently writes the scripts himself, but would like to transition that to the person taking on this role).
  • Keep an existing simple CRM system up to date
  • Build a light outbound / outreach process.
  • Track performance across all channels, interpret the data (for example reach versus conversion, or a marketing problem versus a sales problem) and recommend what to change.

AI, Automation & Building – a defining part of this role

  • Work with Claude and ChatGPT well beyond simple prompting, as a genuine power user.
  • Proactively identify where AI agents could streamline the business, then design, set up and test those agents.
  • Use no-code tools such as Claude Code and Lovable to build apps and websites – whether as lead magnets, or to host and sell courses, or for landing pages, etc.
  • Take ownership of building out Atomic Ambition, then maintaining and improving it.

SEO & AEO

  • Increase the founder's visibility in both traditional search (SEO) and AI answer engines (AEO – for example ChatGPT, Claude and Google's AI Overviews).
  • Optimise the websites for both SEO and AEO.
  • Optimise the newsletters and wider content (including YouTube) with appropriate tagging, structure and metadata.
  • Stay current with SEO and actively learn and apply AEO as the field develops.

Copywriting & Content

  • Write LinkedIn posts and YouTube scripts in the founder's voice, to a standard that needs minimal editing for a senior leadership audience.
  • Draft and edit the weekly newsletter.
  • Write copy for carousels, quote cards and infographics.
  • Draft replies to LinkedIn comments in the founder's voice.

Content Production

  • Produce carousels, infographics and brochures in Canva using branded templates.
  • Edit short-form videos for social media (subtitles, logos, clips) using tools such as Opus.pro.
  • Edit long-form videos for YouTube (including creating dynamic graphics that explain the points being made) using tools such as CapCut.
  • Schedule and publish content; load the newsletter into its platform and post it to the website.
  • Maintain the content database and asset library (posts, videos, carousels and so on), including analytics for each post / video (including UTM links, etc)
  • Comment and engage on LinkedIn during the founder's active hours.
  • Redesign the website so that it is more visually appealing and effective at conversion, and keep it up to date (currently hosted on Squarespace but can migrate to e.g. Lovable).

Diary & General Support

  • Light diary management (the founder primarily uses Calendly).
  • General operational and admin support as needed to keep the business running smoothly.

What Good Looks Like

In the first six months, success in this role looks like:

  • The newsletter is growing significantly to at least 10k subscribers, with at least one effective lead magnet live and a clear plan behind the growth.
  • Atomic Ambition has launched well, with at least 200 sales, supported by a marketing plan that reaches and converts the right audience.
  • YouTube has at least 2,000 subscribers, 20k views, and 2,000 hours of watch time.
  • The founder shows up in both traditional search and AI answer engines when senior leaders look for his topics, with the website and newsletters optimised for both.
  • One or two genuinely useful AI agents or tools have been built and are taking real work off the founder's and the Head of Growth and Content’s plate, so they can both focus on higher value activities.
  • Content across LinkedIn, the newsletter and video goes out consistently in the founder's voice, to a standard that needs little editing.

Requirements

  • Experience working with or supporting senior leaders – the founder's audience is senior leaders in financial and professional services, and you'll be writing for and thinking about that audience.
  • Perfect spoken and written English.
  • Genuinely proactive and self-directed: able to take an open-ended problem, research it, and come back with a solution or recommended plan without being told how.
  • An advanced, hands-on user of AI – comfortable designing, setting up and testing AI agents and workflows, not just prompting.
  • Able to build with no-code tools such as Claude Code and Lovable (apps, lead magnets, course hosting).
  • A strong copywriter, with a proven ability to write convincingly in someone else's voice.
  • A solid foundation in digital marketing: understands content funnels and audience growth, and can read analytics (and tell a marketing problem from a sales one).
  • Knowledge of SEO, and a real appetite to learn and apply AEO.
  • Proficient with Canva, short-form video editing, social scheduling, CRM tools, newsletter / email platforms (e.g. MailChimp, Kit) and Squarespace.
  • Able to work UK business hours, 8am–4pm UK time, all year round.
  • A strong desire for continuous learning and growth.

Hiring Process

In addition to an interview, the founder will run an assessment to see how you handle real tasks in a live environment – two or three tasks completed within an hour or so. You don't need to already know every tool listed above; what he's testing is how you think, research, build and respond to an open-ended request.

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