Overview
Head of Digital Marketing (iGaming) Jobs in Cape Town at Khan Tech
As a Head of Digital Marketing, we need a strong leader who can able to organize all digital campaigns across our B2C brand.
Responsibilities:
Lead digital transformation initiatives, scaling performance marketing efforts across Google Ads, Meta, and YouTube platforms.
Develop and execute data-driven marketing strategies by leveraging analytics, segmentation, and personalized messaging to maximize engagement and conversion rates.
Oversee CRM, email marketing, and automation workflows to improve customer retention and lifetime value.
Strengthen brand positioning through market research and competitive analysis, increasing top-of-mind awareness (TOMA).
Optimize user journeys using AI-driven personalization, resulting in a 30% uplift in conversion rates.
Manage cross-functional teams—including product, design, and content—for cohesive brand execution across all digital touchpoints.
Define and track key performance indicators (KPIs) using tools such as Google Analytics and Tableau to inform strategic decisions.
Drive user acquisition through integrated multi-channel campaigns, including partnerships and influencer marketing.
Lead and mentor a team of media buyers and creative strategists to ensure campaign excellence and innovation.
Set and monitor core KPIs (CPA, ROI, LTV), conduct daily performance reviews, and adjust strategies for continuous improvement.
Collaborate with tracking and analytics teams to ensure accurate data collection and transparent reporting.
Requirements:
Must have: experience in the iGaming/Betting/Gambling industry
5+ years in performance marketing, at least 3+ years in gambling or crypto verticals
Hands-on experience with gambling traffic networks (RichAds, PropellerAds, ROIads)
Strong understanding of tracking tools (Voluum, RedTrack)
Leadership experience
Benefits:
Competitive Salary
Comprehensive Training and Career Development through our talent management program
Fully remote
Generous Paid Vacation
Title: Head of Digital Marketing (iGaming)
Company: Khan Tech
Location: Cape Town
