Overview
Head of Affiliates Jobs in Cape Town, South Africa at Kingmakers
King Makers is a proudly African company shaping the future of sports and iGaming entertainment across the continent. Since 2018, we’ve been building platforms, including Bet King and Super Sport Bet , that bring millions of fans closer to the excitement of play through technology, integrity, and innovation. Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.
Our vision is clear: to be the home where Africa plays.
We are at an inflection point. Our affiliate channel has grown significantly across multiple African markets, and we now need a Senior Commercial Leader to own it, set strategy, negotiate high-value partnerships, manage a growing team, and build scalable programs in new markets from scratch.
What You’ll Do
Own the strategy
- Define and execute King Makers’ pan-African affiliate strategy, aligned to group acquisition and profitability objectives.
- Lead go‑to‑market for new market launches, including Zambia and future territories: building scalable programs from scratch.
- Own affiliate budgets and channel‑level performance across all live and future markets.
Drive commercial outcomes
- Design, negotiate and optimise commercial models including Net Revenue Share, CPA, Hybrid, Tenancy and bespoke structures aligned to LTV, CAC and margin targets.
- Negotiate and close high‑value, strategic tier‑1 affiliate partnerships.
- Work autonomously to structure and approve deals, escalating only where legal or structural nuances require input.
Lead the team
- Manage, coach and develop two affiliate specialists (one in Nigeria, one in South Africa) helping them execute the strategy across their respective markets.
- Build a high‑performance team culture with clear KPI ownership and accountability.
- Hire additional affiliate talent as the programme scales.
Operate with rigor
- Establish best‑in‑class onboarding, reporting, tracking and operational processes.
- Drive data‑led decision‑making across acquisition volumes, ROI, CAC, LTV and contribution margin.
- Own and optimise the group’s affiliate platform, influencing the product roadmap where required.
- Ensure regulatory compliance across markets in partnership with Legal and Compliance.
- Represent King Makers at pan‑African and international affiliate conferences and industry events.
What We’re Looking For
Experience
- 8‑10+ years in affiliate marketing, ideally within iGaming or multi‑territory sports betting.
- Proven track record managing affiliate programmes across multiple markets simultaneously: one size does not fit all, and you know it.
- Experience at a multi‑territory operator (if you come from the industry it is a strong advantage).
- You understand consolidated commercial arrangements and group‑level affiliate relationships.
- Experience owning budgets and channel‑level performance targets.
- Experience building and leading affiliate teams across jurisdictions.
Commercial and analytical skills
- Deep expertise in affiliate commercial models:
Net Revenue Share, CPA, Hybrid, Tenancy and bespoke structures. - Strong negotiation skills with a track record of closing complex, high‑value commercial agreements.
- Data‑driven decision‑maker with strong financial acumen: you live in the numbers and you know how to report them up.
- Ability to align commercial structures to long‑term LTV, CAC and margin objectives.
Leadership and personality
- A roll‑up‑your‑sleeves leader: you get into the detail with your team until they don’t need you to anymore.
- Proactive communicator: you identify issues before they’re raised, come with solutions, and give stakeholders the ‘why’ behind the numbers.
- Autonomous decision‑maker: you know what good looks like, you move with speed, and you escalate selectively.
- High commercial gravitas: you can hold the room with a tier‑1 partner and represent King Makers credibly at an international conference.
- Entrepreneurial mindset: you’re comfortable with ambiguity, emerging markets, and building where the infrastructure isn’t perfect.
- Willingness to travel for key conferences and partner engagement.
How We Measure Success
At 6 months
- Contribution from affiliates to…
Title: Head of Affiliates
Company: Kingmakers
Location: Cape Town, South Africa
Category: