Overview
Growth and Demand Specialist Jobs in Johannesburg Metropolitan Area at MERYT International
Title: Growth and Demand Specialist
Company: MERYT International
Location: Johannesburg Metropolitan Area
The Growth & Demand Generation Manager plays a critical role in driving full-funnel marketing programs that contribute directly to qualified pipeline and revenue across our global B2B portfolio.
Sitting within a global marketing team and supporting both global and local marketing initiatives, this role is responsible for working with Brand Marketing leaders to develop the strategy, execution, and performance of demand generation programs that are executed across multiple regions and brands.
This position ensures consistency of strategy while enabling localization and agility, working in close partnership with regional marketing teams, brand stakeholders, and sales leaders to drive measurable business outcomes.
This role is responsible for both the strategy and hands-on execution of regional Growth & Demand initiatives, working closely with Paid Media, Lifecycle and SEO specialists while leading the day-to-day planning, delivery, optimisation and performance of demand generation programs to ensure they align with strategic growth objectives.
With a focus on digital performance, automation, and commercial impact, the role brings together digital strategy, channel expertise, execution, and growth programs under a unified demand engine.
Responsibilities
Growth & Demand Strategy
- Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
- Provide strategic direction to regional brand teams on program execution and channel activation.
Multi-Brand, Multi-Market Digital Strategy
- Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
- Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.
Paid Performance & Digital Media Management
- Oversee paid digital programs (e.g., Search, Google Ads, LinkedIn, Facebook, Programmatic, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
- Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.
Website Strategy & Conversion Optimization
- Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
- Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.
Marketing Automation & Lead Nurture
- Architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
- Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.
Stakeholder Alignment & Global Collaboration
- Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes.
- Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.
Data, Measurement & Attribution
- Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI.
- Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns.
SEO & Organic Demand Strategy
- Develop and oversee the local SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.
- Collaborate with SEO and content teams to align organic acquisition programmes with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.
- Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.
Enablement & Best Practice Sharing
- Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.
Qualifications
10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
5+ years in a marketing leader role, preferably working in a shared services and multi- brand company.
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
Excellent communicator and collaborator across functions and seniority levels.
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.