Overview
Fashion Content Creative & Storytelling Lead Jobs in Johannesburg, South Africa at Laud Pulse™ | Clothing Brand
Fashion Content Creative & Storytelling Lead
Johannesburg, South Africa
Laud Pulse
Full-Time | 1–2 Years’ Experience
We create strategic storytelling that builds desire, authority, trust and ultimately supports business growth. As our brand continues its transition from an atelier‑led business to a luxury fashion growth brand, we are looking for a Fashion Content Creative & Storytelling Lead to shape how the world experiences Laud Pulse.
What You’ll Be Responsible For
- Developing campaign concepts and seasonal storytelling themes.
- Creating content narratives that connect fashion with ambition, leadership, confidence and identity.
- Developing collection stories, launch campaigns and editorial content frameworks.
- Protecting and evolving the Laud Pulse brand voice across all channels.
- Writing captions, scripts, campaign messaging and founder thought‑leadership content.
- Working closely with the Founder & Creative Director, Fashion Design, Content Production, Conversion and Customer Experience teams to ensure ideas align with commercial priorities.
Who We’re Looking For
You may be a recent graduate or early‑career professional, but you should already demonstrate strong capability in:
- Fashion communication
- Storytelling
- Content strategy
- Brand marketing
- Creative communications
- Copywriting
- Campaign concept development
- Luxury brand thinking
You should have:
- 1–2 years’ relevant experience.
- A qualification in Fashion Media, Marketing, Communications, Media, Branding or a related field.
- Exceptional writing skills.
- Strong fashion awareness and cultural curiosity.
- The ability to think commercially and understand how storytelling contributes to business growth.
This Role Is NOT For Someone Who
- Wants to create content purely for engagement.
- Chases trends without purpose.
- Measures success only through likes and views.
- Sees social media as personal expression before business value.
- “Does content for the vibes.”
This Role IS For Someone Who Believes:
- Luxury brands are built through consistency, not trends.
- Creativity should support strategy.
- Storytelling should create desire and trust.
- Fashion content should elevate perception.
- Social media is a business asset, not a hobby.
To Apply
- CV / Résumé
- Portfolio (mandatory)
- Respond to this mandatory question in your submission: “Laud Pulse believes social media is a business asset, not a hobby. Tell us about a piece of content, campaign or story that you believe could contribute to customer demand, trust or revenue generation, and explain why.”
- Contact details
Applications without a portfolio and response to the mandatory question will not be considered.
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Title: Fashion Content Creative & Storytelling Lead
Company: Laud Pulse™ | Clothing Brand
Location: Johannesburg, South Africa
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